International Trade and Marketing
Maritime Transportation Engineering
Institute of Natural and Applied Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| International Trade and Marketing | DUM121 | Elective | Master's degree | 1 | Fall | 8 |
Name of Lecturer(s)
Assistant Prof. Dr. Muhammed BAMYACI
Research Assistant İbrahim ÇINAR
Learning Outcomes of the Course Unit
1) Learn international trade theories.
2) Knows international economic agreements.
3) Knows the strategies and methods to enter international markets.
4) Gains extensive knowledge about the place to be followed, product, price and promotion profits in international marketing.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | No relation | High | Low | High | Low | Low | Low | |
| 2 | Low | High | Low | High | Low | Low | Low | |
| 3 | High | High | High | Low | Middle | Low | Middle | |
| 4 | High | High | High | Low | Middle | Low | Low | |
Mode of Delivery
e-course
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
International trade theories; Economic systems and basic macroeconomic concepts, economic agreements; organizations; Scope and nature of international marketing research; Information resources in international marketing; Participation degrees of companies in international marketing activities within the framework of place, product, price and promotion decisions in international marketing; international market entry strategies; preparation of international marketing plan and marketing strategies; organization types, control of international marketing activities; product policies, promotion activities; the basics and policies used in pricing; Foreign trade types, selection of currency, contracts, delivery and payment methods, papers used; tariffs, quotas and customs enforcement.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required