Case Study In Marketing
Production Management and Marketing
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Case Study In Marketing | UYP109 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Fatih KOÇ
Learning Outcomes of the Course Unit
1) Analyze the problems in the field of Marketing
2) Solve the problems in the field of marketing.
3) Analyze the problems in the field of marketing.
4) Explain marketing problems with cases.
5) Explain the marketing cases in terms of modern marketing approach.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||
| 1 | 2 | 3 | ||
| Learning Outcomes | ||||
| 1 | High | High | High | |
| 2 | High | High | High | |
| 3 | High | High | High | |
| 4 | High | High | High | |
| 5 | Middle | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing Management, Marketing Strategies
Course Contents
This course equips students with knowledge on marketing description in changing world, new concepts in marketing, marketing mix, postmodern marketing, value marketing, market directivity, customer satisfaction, niche marketing, data-base marketing, direct marketing, online marketing, customer relationship management, mobile marketing, virtual community in marketing, word of mouth marketing, cause related marketing and event marketing.
Weekly Schedule
1) Introduction and overview2) Case study and analysis
3) Case study discussion and analysis
4) Case study discussion and analysis
5) Case study discussion and analysis
6) Case study discussion and analysis
7) Case study discussion and analysis
8) Case study discussion and analysis
9) Case study discussion and analysis
10) Case study discussion and analysis
11) Case study discussion and analysis
12) Case study discussion and analysis
13) Case study discussion and analysis
14) Case study discussion and analysis
15) General Oveview
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Brain Storming
4) Self Study
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required