| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Marketing | UYP104 | Compulsory | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. A. Tansu SAY
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
Learning Outcomes of the Course Unit
1) Explaining the historical development of marketing and marketing approach.
2) Explaining market types and market characteristics.
3) Explaining market mix's elements and their functions.
4) Explaining principles of market segmentation and target market.
5) Explaining recent marketing terms.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||
| 1 | 2 | 3 | ||
| Learning Outcomes | ||||
| 1 | High | High | High | |
| 2 | High | High | High | |
| 3 | High | High | High | |
| 4 | High | High | High | |
| 5 | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
-
Course Contents
According to the main purpose of this subjcet, the contents will be include “ the development of marketing opinion , being market focus, strategical decisions, strategical planning, business analyse, sectoral analyse, competition analyse, customer analyse, measurement of market oppurtunities, market attractiveness, marketing strategies in growing, matured and declining markets, marketing strategies of positioning, applications of strategies, control and evaluation of performance.”
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required