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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Service Marketing | UYP106 | Compulsory | Master's degree | 1 | Spring | 6 |
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Fazilet Burcu ÇAM
Assistant Prof. Dr. Duygu FIRAT
Assistant Prof. Dr. Şenol HACIEFENDİOĞLU
1) The role and importance of services in today's economies, definition, features, scope and classification of services
2) Service as a product, service design and new services
3) Service pricing
4) Distribution in services
5) Promotion (marketing communication) in services
6) People, physical evidence and process management in services
7) Professional services
8) Service quality management, measurement and models
9) Organization of services and supply-demand management in services
10) Failure in services and complaint management
Program Competencies | ||||
1 | 2 | 3 | ||
Learning Outcomes | ||||
1 | Middle | High | High | |
2 | High | High | High | |
3 | High | Middle | High | |
4 | High | High | High | |
5 | Middle | Middle | Middle | |
6 | Middle | High | High | |
7 | High | Middle | Middle | |
8 | Middle | High | Middle | |
9 | High | Middle | High | |
10 | Middle | Middle | High |
Face to Face
None
Marketing principles and management
The role and importance of services in today's economies, definition, features, scope and classification of services, service as a product, service design, new services, marketing mix of services, professional services, service quality management and measurement, complaint management in services.
1) Lecture
2) Question-Answer
3) Group Study
Contribution of Semester Studies to Course Grade |
30% |
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|
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% |
Turkish
Not Required