Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İnci YAKUT

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) In various studies related to communication, makes qualified productions by including art subjects.
2) Examines the effectiveness of art in communication process.
3) Associates art, communication and art sociology.
4) Relates art, communication and art psychology
5) Examines the research techniques used in art and communication.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8
Learning Outcomes
	1	High	High	Middle	High	High	Middle	High	High
	2	High	High	Middle	High	No relation	Middle	High	Middle
	3	High	High	Middle	High	High	Middle	High	High
	4	High	High	Middle	High	High	Middle	High	Middle
	5	High	High	Middle	High	High	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None.

Course Contents

This course equips candidates with in-depth knowledge on relationships between traditional media, new media and art works in a modern and postmodern society.

Weekly Schedule

1) Introduction
2) Art Production in Terms of Communication Science, Art Sociology and Art Theories
3) The Relationship between Work and Target Group
4) Message Production in Art Work
5) Relationship between Art Activity and Conventional Media
6) Relationship between Art Activity and New Media
7) Visual Narrative Means in Traditional Media Area
8) Midterm Examination/Assessment
9) Visual Narrative Tools and Art in Comics and Cartoons
10) Visual Narrative Tools and Art in New Media
11) Graphic Design and Art
12) Digital Illustration and Art
13) Gallery and Visual Communication Tools
14) Exhibitation and Audience Groups
15) Student Presentations
16) Final Examination

Recommended or Required Reading

1- Wolff, J. (1993). The Social Production of Art. UK: Palgrave Macmillan.
2- Bourdieu, P. (2006). Sanatın Kuralları: Yazınsal Alanın Oluşumu ve Yapısı. Editor: Feridun Aksın, Çeviren: Necmettin Sevil. İstanbul: YKY.
3- Yücel, D. (2012). Yeni Medya Sanatı ve Yeni Müze. İstanbul: İKÜ Yayınevi.
4- Soykan, N. (1993). Sanat Sosyolojisi ve Edebiyat Sosyolojisi Ders Notları.
5- Freedman, K. J. (2003). Teaching Visual Culture: Curriculum, Aesthetics and The Social Life of Art. New York: Teachers College Press.
6- Cheok, A. D. (2010). Art and Technology of Entertainment Computing and Communication: Advances in Interactive New Media for Entertainment Computing. London: Springer.
7- Joshi, S. C. (2008). Art and Communication. Delhi: Indian Publishers' Distributors.
8- Morse, M. (1998). Virtualities: Television, Media Art, and Cyberculture. Bloomington: Indiana University Press.
9- Mutman, M. (2011). Sanat Sosyolojisi. Ankara: Anı Yayıncılık.

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Art and Communication	ILB126	Elective	Master's degree	1	Spring	7