Marketing Management

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Marketing Principles

Course Contents

This course covers the following topics: Definition and basic concepts of marketing, Development of the marketing philosophy, the market environment, environmental opportunities and threats, business philosophy, marketing decisions, situation analysis, competitive analysis, markets and concumer behavior, measuring the market potential, segmentation, targeting and positioning, growth strategies, competitive strategies, marketing mix decisions.

Weekly Schedule

1) Marketing Philosophy and Concepts
2) Marketing Philosophy and Concepts
3) Approaches to Marketing
4) Approaches to Marketing
5) Marketing Management Process
6) Marketing Management Process
7) Markets and Consumer Behavior
8) Midterm Examination
9) Markets and Consumer Behavior
10) Competition Analysis, Determining Target Market
11) Competition Analysis, Determining Target Market
12) Competition Analysis, Determining Target Market
13) Competition Analysis, Determining Target Market
14) Growth Strategies, Competition Strategies
15) Growth Strategies, Competition Strategies
16) Final Examination

Recommended or Required Reading

1- Pazarlama Yönetimi Kitapları

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required