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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Advertisement | EIS147 | Elective | Master's degree | 1 | Fall | 6 |
Prof. Dr. Ümit ALNIAÇIK
1) Comprehend the importance of advertising in terms of marketing communication.
1) Comprehend the importance of advertising in terms of marketing communication.
2) Recognize the advertising media.
2) Recognize the advertising media.
3) Plan advertising campaigns.
3) Plan advertising campaigns.
4) Have consciousness of the importance of new trends in advertising.
4) Have consciousness of the importance of new trends in advertising.
5) Recognize the institutions and organizations about advertising.
5) Recognize the institutions and organizations about advertising.
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Face to Face
None
Marketing Management
This course provides knowledge on historical development of the advertising, the advertising concept, the advertising features, functions and types of advertising, advertising as a component of marketing, the advertising decision processes, the advertising budget, advertising agencies, functions advertising agencies, features and areas of activity of advertising agencies, organization of advertising agencies, advertising campaigns, production of advertising, advertising media and advertising tools, the concept of media planning, stages and strategies of media planning, measurement and evaluation of advertising effectiveness, advertising ethics (economic and social criticism).
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
Contribution of Midterm Examination to Course Grade |
20% |
---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Turkish
Not Required