The Administration and Management of Media
Journalism
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| The Administration and Management of Media | GZT117 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Selma AKGÜL
Associate Prof. Dr. Aslı EŞME
Learning Outcomes of the Course Unit
1) Define the organizational human resources management, finance and product features of the administration of press.
2) Recognize management functions of the administration of press and interpret the relation of organization with the environment.
3) Define the political economy of media and associate it with neo-liberal trends.
4) List the big administrations of press in Turkey and the world, compare their relationship with each other.
5) Define the concept of globalization and examine its effects on Turkish media.
6) Classify the sub-sectors of the media industry of Turkey and criticise it.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | High | Middle | High | Middle | High | Middle | Middle | Middle | High | High | Middle | |
| 2 | High | Middle | Middle | Middle | High | Middle | High | Middle | High | Middle | Middle | |
| 3 | High | High | Middle | High | Middle | High | Middle | Middle | Middle | Middle | High | |
| 4 | High | Middle | Middle | Middle | High | High | Middle | High | Middle | Middle | Middle | |
| 5 | High | High | Middle | Middle | Middle | High | High | High | Middle | Middle | Middle | |
| 6 | Middle | Middle | Middle | High | Middle | High | Middle | High | Middle | Middle | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Learn the theories and components of the media economy. Turkey's economy and the global economy are now analyzing. Media content production is in the process of understanding the role of technology. Recognizes the global media industry, and actors, to analyze. Analyze the functioning of the media industry in Turkey. Turkey recognizes the actors in the media industry. Learns the elements of media production and management.
Weekly Schedule
1) Students will be informed about the objective and content of the course, expectation and requirements of students related to the course will be learned.2) The development of mass media and the administration of press in the world and in Turkey
3) The Organizational structure and types of management of press administration - The Properties of Press Administration, Its Interactions with internal and external environment
4) The organizational structure and management types of press administrations- definition of the organizational structures of press administrations
5) Assessment of methods of management of press administrations
6) Propaganda Approach in the Context of media Political Economy
7) The Political Economy of media, neo-liberal trends in the Field of Communications
8) Midterm examination/Assessment
9) Globalization, Restructuring Process of Media Capital
10) Media industry- Concentration and Monopolization
11) Recent developments in the media industry, news production process and effects on recruitment policies.
12) National and International News Agency, International Media Enterprises
13) National and International Film and Music Industry
14) Monopolization Tendency and Media Contents
15) Free Press and Ethical Codes
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required