| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations and Media | GZT113 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Aysel ÇETİNKAYA
Associate Prof. Dr. İhsan KARLI
Learning Outcomes of the Course Unit
1) Explain the public relations.
2) Associate the choice of the vehicle of public relations and media relations.
3) Explain the written press and news release.
4) Examine the kinds of press releases and newsletters, and content properties.
5) Evaluate radio and television as a medium for public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | Low | Middle | Middle | High | Middle | High | Middle | High | Middle | High | Middle | |
| 2 | High | Middle | Middle | Middle | High | Middle | Middle | High | Middle | High | Middle | |
| 3 | Middle | Middle | High | Middle | High | Middle | High | Middle | High | Middle | High | |
| 4 | High | Middle | High | Middle | Middle | Middle | Middle | High | Middle | Middle | Middle | |
| 5 | High | Middle | Middle | Middle | Middle | Middle | Middle | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Definition, importance and historical development of public relations, theories on public relations, investigating public relations campaigns which uses PR theories will be studied in this course.
Weekly Schedule
1) Definition of public relations, the importance and historical development will be explained.2) Theories of public relations will be described.
3) Public Relations campaign process (four step)will be discussed with case studies.
4) It will be examined Public Relations main tools and methods.
5) It will be explained public relations writing (publicity, bulletin, annual report etc.)
6) Crisis management in PR (proaktive and reactive approach) will be discussed.
7) Corporate identity and reputation will be explained.
8) Midterm Exam
9) Public relations and media relations will be discussed generally.
10) It will be examined media planning in PR.
11) It will be discussed fotograph using in PR.
12) It will be explained new media (internet, social networks).
13) It will be discussed preparing informative materials related to press.
14) It will be explained using media internal PR.
15) Evaluation and discussion about course.
16) Final Exam
Recommended or Required Reading
1- Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir? İstanbul. Beta Yay. 2009.
2- Aydemir Okay/Ayla Okay, Halkla İlişkiler ve Medya. Ankara. Mediacat Yayınları. 2010.
3- İlker Bıçakçı, İletişim ve Halkla İlişkiler. Ankara. MediaCat Yayınları. 2006.
4- Alison Theaker, Halkla İlişkilerin El Kitabı, Ankara. MediaCat Yayınları. 2008.
5- Ders Notları, projeksiyon
6- Lecturer Notes
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required