Media and Viewer/reader Behavior
Journalism
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Media and Viewer/reader Behavior | GZT118 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Selma AKGÜL
Learning Outcomes of the Course Unit
1) Learn the process of perception, learning, decision-making.
2) Explain the decision making process of audience and readers that are consumers of the media contents.
3) Examine the effects of media on the social, cultural and economic life.
4) Demonstrate the importance of perception and analysis of media messages by recognizing the concept of media literacy.
5) Evaluate the quality of being effective mass communication tool of television in directing the Individuals and society.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| Learning Outcomes | ||||||||||||
| 1 | Middle | Middle | High | High | Middle | Middle | Middle | High | Middle | No relation | Middle | |
| 2 | Middle | Middle | High | Middle | High | Middle | Middle | Middle | High | Middle | Middle | |
| 3 | High | Middle | High | Middle | High | Middle | High | Middle | High | Middle | Middle | |
| 4 | Middle | High | Middle | Middle | Middle | Middle | Middle | High | High | High | Middle | |
| 5 | High | Middle | Middle | High | High | Middle | Middle | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Viewer/reader behavior, perception, learning, decision making process, effect of media on viewer/reader behavior.
Weekly Schedule
1) Information will be given about the content of the course2) Behaviour of audience / reading public will be defined
3) Perception, learning, process of make a decision will be explained
4) The effects of media on behaviour of audience / reader public will be defined
5) The concept of media literacy will be defined
6) The effects of media on social, cultural and economic life will be analyzed
7) The behaviours of purchase or selection of the reader and audience will be examined
8) Midterm examination/Assessment
9) The importance of perception and analyze of media message will be explained
10) The quality of being effective mass communication tool of television in directing the individuals and society will be discussed
11) Field research about the subject will be done
12) Students wiill make presentations.
13) New approaches about the media literacy
14) Comparison of the researches about the behaviour of media audience / reader
15) General review
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required