Contemporary Issues In Public Relations
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Contemporary Issues In Public Relations | HIT111 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Learning Outcomes of the Course Unit
1) Reading each sub-field of public relations
2) Understanding how theoretical knowledge into practice.
3) Learning how across borders based on of the occurrence of public relations with International examples of the readings
4) Screening of scientific articles in the field of public relations to develop an academic point of view.
5) Being equipped with knowledge of international terminology in the field of public relations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | High | Middle | High | Middle | High | High | Middle | |
| 2 | Middle | High | Middle | Middle | High | Middle | High | High | Middle | |
| 3 | High | Middle | Middle | High | Middle | Middle | Middle | High | Middle | |
| 4 | High | Middle | High | High | High | Middle | Middle | High | Middle | |
| 5 | Middle | High | High | Middle | Low | High | Middle | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
The course is designed to help students critically assess the role of public relations in modern societies; to develop a critical understanding of the concepts, definitions, theoretical perspectives and techniques of public relations in the private, public and voluntary sectors; and to evaluate the theoretical and practical relationship between marketing and public relations in modern societies.
Weekly Schedule
1) Reading and discussion of the first article2) Continue reading and discussion of the article
3) Continue reading and discussion of the article
4) Reading and discussion of the second article
5) Continue reading and discussion of the article
6) Continue reading and discussion of the article
7) Continue reading and discussion of the article
8) Midterm examination/Assessment
9) Reading and discussion of the third article
10) Continue reading and discussion of the article
11) Continue reading and discussion of the article
12) Continue reading and discussion of the article
13) Reading and discussion of the fourth article
14) Continue reading and discussion of the article
15) Continue reading and discussion of the article
16) Final examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Modelling
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
20% |
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
||||||||||||
Contribution of Final Examination to Course Grade |
80% |
|||||||||||
Total | 100% | |||||||||||
Language of Instruction
English
Work Placement(s)
Not Required