Strategic Public Relations Management
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Strategic Public Relations Management | HIT102 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Sevim KOÇER
Learning Outcomes of the Course Unit
1) List the phases of the concept of strategic management.
2) Form flowchart of the steps in the strategic management process.
3) Analyze and list external and internal environmental elements of individuals, institutions, and business and the effects
4) Form the purpose, vision, mission statements for individuals, institutions and business.
5) Analyze how and by whom it is applied to business strategies.
6) Design strategic control processes for examples of business and situations.
7) Make strategic planning for examples of business and situations.
8) Design strategic operations for examples of business and situations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | High | High | High | High | High | High | High | |
| 2 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 3 | High | High | High | High | Middle | Middle | Middle | Middle | Middle | |
| 4 | High | High | High | High | Middle | Middle | Middle | Middle | Middle | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 6 | High | Middle | High | High | High | Middle | High | Middle | High | |
| 7 | Middle | High | Middle | Middle | High | Middle | Middle | Middle | High | |
| 8 | High | High | Middle | High | Middle | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
none
Course Contents
Describes the theoretical and practical phases of the strategic management process. This process is examined in the main section 3; Analysis Stage, Stage of Development Strategy and Implementation Phase. In addition to theoretical issues, case studies from our country and the world also discussed during the lesson, in writing or presented orally.
Weekly Schedule
1) The role and importance of strategic management in public relations.2) Strategic Management Process Schematic drawing will be explained and examples will be analyzed in different sectors
3) The external environment and competitive analysis
4) Analysis of internal environment, Business Analysis and SWOT matrix
5) Strategic Direction, Mission, Vision, Goals and Goal Setting
6) Strategic Direction, Mission, Vision, Objectives and Target Case Study
7) strategic plan
8) Midterm examination/Assessment
9) strategic operations: media relations, risk management, perception management
10) strategic operations: crisis management,
11) strategic operations: corporate reputation, image, corporate identity
12) strategic operations: lobbying, event management
13) strategic control: measurement and evaluation methods
14) Students make presentations.
15) Students make presentations.
16) Final examination
Recommended or Required Reading
1- .
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Drill and Practice
4) Group Study
5) Brain Storming
6) Self Study
7) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required