Political Communication Strategies
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Political Communication Strategies | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Aybike ÖZEL
Learning Outcomes of the Course Unit
1) Recognize mass media in shaping political behavior and political communication applications.
2) List which strategies to achieve effective results in political election campaigns should be applied.
3) List political communication strategies of political actors and how they are determined in the communication process; separation of the target audience, the voters analysis.
4) Recognize successful and unsuccessful political election campaigns in the light of examples from around the world and Turkey.
5) Recognize opinion surveys, voter preferences' effectivenes, the media's role in public opinion research, political public relations and advertising practices.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
Actors in political communication, political communication campaigns, political communication and public relations, political communication with other disciplines, examples of the election campaign over the world and Turkey.
Weekly Schedule
1) What is the concept of political communication? What is the relationship with other subjects?2) What are the actors of political communication and what are the specifications?
3) What are the actors of political communication, is the specifications?-continue
4) Characteristics and purposes of political communication and mass media that are used
5) Political public relations and advertising activities, features, case studies from around the world and Turkey
6) Political public relations and agenda setting theory
7) Functions relating to political communication in public relations campaign
8) Midterm examination/Assessment
9) Media Management, Image Management, Internal Communication, information Management
10) Political campaigns and election rules to be followed in preparing an election campaign
11) Infrastructure work is in the process of the election campaign, the campaign; campaign center preparing the creation of campaign management, campaign creation of the budget, the creation of the campaign calendar
12) Infrastructure work is in the process of the election campaign, the campaign; campaign center preparing the creation of campaign management, campaign creation of the budget, the creation of the campaign calendar - continue
13) The concept and importance of public opinion polls during the election campaign, analysis of target audience of voters
14) According to the periodic properties of the world and Turkey and candidate positioning strategies of political election campaigns
15) Current political communication discussions
16) Final examination
Recommended or Required Reading
1- Hasan Güllüpunar, Siyasal İletişim ve Aday İmajı, Konya: Eğitim Kitabevi, 2010.
2- Emine Yavaşgel, Siyasal İletişim, İstanbul: Ebabil Yayıncılık, 2004.
3- Aysel Aziz, Siyasal İletişim, Ankara: Nobel Yayın Dağıtım, 2011.
4- Cengiz Anık, Siyasal İkna, Ankara: Vadi Yayınları, 2000.
5- Necati Özkan, Seçim Kazandıran Kampanyalar, İstanbul: MediaCat Kitapları, 2009.
6- ders notları, ders kitapları, makaleler, siyasi partilerin broşür ve bültenleri, siyasi partilerin web sayfaları
7- lecture notes, textbooks, articles, political parties brochures and newsletters, web pages, political parties
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Group Study
4) Case Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Work Placement(s)
Not Required