Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Associate Prof. Dr. Aybike ÖZEL

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Recognize mass media in shaping political behavior and political communication applications.
2) List which strategies to achieve effective results in political election campaigns should be applied.
3) List political communication strategies of political actors and how they are determined in the communication process; separation of the target audience, the voters analysis.
4) Recognize successful and unsuccessful political election campaigns in the light of examples from around the world and Turkey.
5) Recognize opinion surveys, voter preferences' effectivenes, the media's role in public opinion research, political public relations and advertising practices.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	High	Middle	Middle	Middle	Middle	Middle
	2	High	Middle	High	Middle	High	Low	Middle	No relation	Middle
	3	Middle	Middle	Middle	Low	Middle	Middle	Middle	Middle	Middle
	4	High	Middle	Middle	Middle	Middle	Middle	Middle	Middle	Low
	5	Middle	Middle	High	Middle	Middle	Middle	Middle	Middle	Low

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

Actors in political communication, political communication campaigns, political communication and public relations, political communication with other disciplines, examples of the election campaign over the world and Turkey.

Weekly Schedule

1) What is the concept of political communication? What is the relationship with other subjects?
2) What are the actors of political communication and what are the specifications?
3) What are the actors of political communication, is the specifications?-continue
4) Characteristics and purposes of political communication and mass media that are used
5) Political public relations and advertising activities, features, case studies from around the world and Turkey
6) Political public relations and agenda setting theory
7) Functions relating to political communication in public relations campaign
8) Midterm examination/Assessment
9) Media Management, Image Management, Internal Communication, information Management
10) Political campaigns and election rules to be followed in preparing an election campaign
11) Infrastructure work is in the process of the election campaign, the campaign; campaign center preparing the creation of campaign management, campaign creation of the budget, the creation of the campaign calendar
12) Infrastructure work is in the process of the election campaign, the campaign; campaign center preparing the creation of campaign management, campaign creation of the budget, the creation of the campaign calendar - continue
13) The concept and importance of public opinion polls during the election campaign, analysis of target audience of voters
14) According to the periodic properties of the world and Turkey and candidate positioning strategies of political election campaigns
15) Current political communication discussions
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Group Study
4) Case Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	20%
Contribution of Final Examination to Course Grade	80%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Political Communication Strategies	HIT110	Elective	Master's degree	1	Fall	5