Financial Public Relations
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Financial Public Relations | HIT113 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Nihal TAŞOĞLU
Learning Outcomes of the Course Unit
1) Knows about financial communication.
2) Recognizes financial stake holders.
3) Informed about financial products and marketing of these products.
4) Recognizes dynamics determined to investor relations.
5) Recognizes financial communication tools.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | High | High | High | Middle | Middle | Middle | No relation | No relation | No relation | |
| 2 | No relation | No relation | High | Middle | Middle | Middle | Middle | No relation | No relation | |
| 3 | No relation | No relation | High | Middle | Middle | Middle | Middle | No relation | No relation | |
| 4 | No relation | No relation | High | No relation | High | High | High | No relation | No relation | |
| 5 | No relation | No relation | Middle | No relation | Middle | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing communications
Course Contents
The content of this course is Financial public relations, financial target audience, financial media in Turkey and communication techniques using with shareholders.
Weekly Schedule
1) Finance Financial products and services2) Financial public relations Investor relations
3) Financial stake holders
4) Financial communication tools
5) preparing annual reports Meetings with investors Press relations with financial media.
6) Relationship between reputation management and financial performance
7) Mid-term examination
8) Managing financial crisis.
9) Stock market and regulatory agencies
10) Social Accountability and financial stake holders.
11) Press conference and road-shows
12) Differences between public sector and private sector regarding investor relations.
13) Usind internet and new media in investor relations.
14) Stock market and investor relations in Turkey.
15) Stock markets and investor relations in developed countries
16) Final examination
Recommended or Required Reading
1- Alison Theaker, Halkla İlişkilerin El Kitabı, İstanbul: MediaCat Yay. 2008
2- Kelly, K.S., Laskin, K.V., & Rosenstein, G.A.(2010). Investor Relations: Two-Way Symmetrical Practice, Journal of Public Relations Research, 22(2):182–208, DOI: 10.1080/10627261003601630
3- Laskin, A.V. (2011). How Investor Relations Contributes to the Corporate Bottom Line, Journal of Public Relations Research, 23(3):302–324, DOI: 10.1080/1062726X.2011.582206
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Modelling
6) Role Playing
7) Group Study
8) Case Study
9) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required