Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Banu KÜÇÜKSARAÇ

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Define the concept of creativity, know the theoretical bases of creativity.
2) Define the concept of inovation, know the theoretical bases of inovation.
3) Learn the components of creativity and innovation.
4) Understand the importance of creativity and innovation in public relations.
5) knows the functions of creativity and innovation in public relations.
6) Develop creative and innovative public relations campaigns.
7) know the social-cultural-economic fundamentals for Creativity and innovation
8) define the Public relations, knows the formation and development of public relations.
9) knows the change of paradigm in public relations.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	High	Middle	High	Middle	High	High	High	Middle	Middle
	2	High	High	High	High	High	Middle	High	Middle	High
	3	High	High	High	Middle	Middle	High	High	Middle	High
	4	High	Middle	High	High	High	Middle	Middle	Middle	High
	5	High	High	High	Middle	High	Middle	High	Middle	High
	6	High	Middle	High	Middle	High	Middle	High	High	Middle
	7	High	High	High	Middle	Middle	High	High	High	High
	8	High	Middle	Middle	High	High	High	Middle	High	High
	9	Middle	High	High	Middle	Middle	Middle	Middle	High	Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

none

Course Contents

In this course, theoretical foundations of creativity and innovation in public relations is to be examined, case analysis will be carried out in the public relations campaign.

Weekly Schedule

1) Creativity and innovation in the social-cultural-economic context: the phenomenon of change
2) Concept of Management and changing of management approach
3) the phenomenon of creativity
4) the phenomenon of inovation
5) creativity and innovation in the management approach
6) phenomenon of public relaitions
7) Change in Public Relations phenomenon: Strategic Public Relations
8) midterm-homework
9) the importance of creativity and innovation in Public relations
10) The theoretical basis of creativity and innovation in public relations
11) Understanding Innovation and Applications in Public Relations Management
12) Sources of Innovation and innovation strategies in Public Relations Management
13) Elements of Creativity and Innovation in Public Relations Management
14) Creativity and Innovation in Public Relations Process
15) Final Examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Self Study

Assessment Methods and Criteria

Contribution of Quiz to Course Grade	50%
Contribution of Final Examination to Course Grade	50%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Creativity and Innovation In Public Relations	HIT114	Elective	Master's degree	1	Spring	5