Public Relations Literacy
Public Relations and Publicity
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Public Relations Literacy | HIT129 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Learning Outcomes of the Course Unit
1) Know the meaning and scope of public relations literacy
2) To know and discuss the different meanings of the concept and practice of public relations
3) Understanding the effects of socio-cultural and technological changes on public relations practice
4) To discuss current examples of public relations practice in the context of public relations literacy
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | Middle | High | High | Middle | Middle | High | Middle | |
| 2 | High | High | Middle | Middle | High | Middle | High | Middle | High | |
| 3 | High | High | High | Middle | High | High | Middle | Middle | High | |
| 4 | Middle | High | Middle | High | High | Middle | High | Middle | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Public Relations and New Communication Technologies
Course Contents
This course is designed to inform students about different perspectives on public relations concept and practice in order to gain a social perspective on public relations.
Weekly Schedule
1) Introduction to the course. What is literacy, the meaning and scope of public relations literacy.2) Common and alternative definitions in the historical development of public relations. Similar and different aspects of public relations with other fields
3) Public relations and ethics
4) Sectoral analysis in the context of public relations literacy: Examining the practices of public relations and communication agencies
5) Sectoral analysis in the context of public relations literacy: Examining the communication practices of public relations associations
6) Analysis for NGOs in the context of public relations literacy: Examining the communication practices of NGOs
7) Analysis for sectoral journals in the context of public relations literacy
8) Midterm exam
9) Analysis for the national press in the context of public relations literacy
10) International sectoral analysis in the context of public relations literacy: Examining the practices of international public relations and communication agencies
11) International sectoral analysis in the context of public relations literacy: Examining the communication practices of international public relations associations
12) Sectoral analysis in the context of public relations literacy: Examining public relations blogs
13) Sectoral analysis in the context of public relations literacy: Analysis of national and international public relations awards
14) General evaluation and discussion
15) Final examination
Recommended or Required Reading
1- W. Timothy and Sheery J. Holladay (2014). It’s not Just PR: Public Relations in Society, Wiley Blackwell, UK
2- W. Timothy and Sheery J. Holladay (2013). Public relations literacy: Developing critical consumers of public relations. Public Relations Inquiry, 2(2) 125–146
3- Peltekoğlu, Filiz Balta (2011). "Halkla İlişkiler Okuryazarı Olabilmek." Halkla İlişkiler ve Reklamın Anatomisi Eleştirel Bir Kavrayış, Ütopya Yayınevi, Ankara.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Case Study
6) Self Study
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required