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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Visual Semiotics RTS139 Elective Master's degree 1 Fall 7

Name of Lecturer(s)

Associate Prof. Dr. Saadet Zeynep VARLI GÜRER

Learning Outcomes of the Course Unit

1) Evaluate visual material on the various basis.
2) Define the concepts and terminology of visual semiotics.
3) Explain various symbols, signs, icons within the communicational and linguistic base depending on the originated discipline.
4) Develop a general knowlede about mythological symbols and icons.
5) Recognize the major theories of semiotics with its theoreticians.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6
Learning Outcomes
1 Low Middle High Middle Middle Middle
2 Low High High Middle Middle Middle
3 Low High High Middle Middle Middle
4 Low High High Middle Middle Middle
5 Low High High Middle Middle Middle

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

This course introduces students to the semiotic analysis methods used in communication sciences, the major semoitic theories and theorists (Peirce, Saussure, Propp, Barthes, Kristeva, Eco, Derrida, Sebeok, Jacobson, Morris, Hjemslev, Mucorovsky, Buyssens, Cassirer, Levi- Strauss, Bakhtin, Todorov, Ricoeur, Martinet, Eyhembaum), iconology and iconography.

Weekly Schedule

1) General information about the course resources that will be utilized, course evaluations requirements
2) Contemporary semiotic theorists will be emphasized
3) Leading theorists of semiotics such as Ferdinand Saussure, Roland Barthes, Pierce will be covered
4) General definitions and basic concepts of visual semiotics will be covered
5) Meaning and the concepts that make up the meaning in texts will be covered
6) The communication and language connection of visuals such as mythological narratives, symbols, icons will be emphasized.
7) Midterm homework submission
8) Media contents will be analyzed with visual semiotics method
9) Evaluations will be made on visual media texts from different cultures of the world
10) Visual Semiotic analysis methods will be emphasized on examples from mass media products in Turkey
11) Work presentations 1
12) Work presentations 2
13) Work presentations 3
14) Work presentations 4
15) Final Exam

Recommended or Required Reading

1- Seyide Parsa ve Alev Fatoş Parsa, Göstergebilim Çözümlemeleri, 2013, İzmir Ege Üniversitesi Yayınları
2- Doğan Günay ve Alev F. Parsa, Görsel Göstergebilim, 2012, İstanbul, Es Yayınları
3- Önal Sayın, Göstergebilim ve Sosyoloji, 2014, Ankara, Anı Yayıncılık

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Self Study


Assessment Methods and Criteria

Contribution of Quiz to Course Grade

40%

Contribution of Final Examination to Course Grade

60%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required