Integrated Design Management
Communication Design and Information Technology (EP)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Integrated Design Management | ITB102 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Prof. Dr. Neslihan KIYAR
Associate Prof. Dr. İsmail KESKİN
Learning Outcomes of the Course Unit
1) Improve in creativity in design, preparation and implementation of a campaign.
2) Learn the object and purpose of the campaign, the creative strategy, concept, writing advertisement text, slogan, advertising production and principles of brand building and brand creation.
3) Evaluate main concepts like being genuine, disintegration and memorability in corporate identity.
4) Comprehend the issues of being a brand and marketing.
5) Apply the basic principles of design.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None.
Course Contents
Creativity in design, graphic design courses, preparation and implementation of the campaign. Product analysis, market research, positioning, marketing objectives and strategy, target audience profile, positioning and analysis, purpose and goal of the campaign, creative strategy, concept, creative writing, slogans, advertising, production, brand construction, the principles of branding, as a team and individual campaign creative studies and applications, presentations, and evaluations. Original identity of the Authority, such as weathering and the retention of basic concepts in mind in the evaluation and implementation.
Recommended or Required Reading
1- Jose M. Parramon, Resimde Renk ve Uygulanışı, İstanbul: Remzi Kitabevi.
2- Mümtaz Işıngör; Erol Eti; Mustafa Aslıer, Resim I : temel sanat eğitimi resim teknikleri grafik resim, Ankara : Türk Tarih Kurumu, 1986
3- İ. Hulusi GÜNGÖR, Temel Tasar, Patates Baskı, 2005
4- Yusuf Baytekin Balcı & Nuran Say, Temel Sanat Eğitimi, İstanbul: Ya-Pa Yayınları, 2000
5- W. Deonna, Sanatta Ritimler ve Kanunlar, İstanbul: Remzi Kitabevi, 1974
6- Grafik Tasarıma yönelik araç gereç.
7- Graphic Design for the equipment.
8- Reklam ve tanıtım amaçlı bütünleşiik tasarım.
9- Integrated design, advertising and promotional purposes.
10- Arasınav ve dönem sonu sınavı.
11- Midterm and final exam.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Brain Storming
5) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required