Visual Perception and Advertising Analytics
Communication Design and Information Technology (EP)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Visual Perception and Advertising Analytics | ITB111 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Saadet Zeynep VARLI GÜRER
Learning Outcomes of the Course Unit
1) Support the connection of sights and semiotics, sight, sense, and expression process under the light of psychology within the frame of perceptual selectivity.
2) Examine the concept of perception.
3) Define the concept of visual perception.
4) Examine the semiotics tools.
5) Detect elements of semiotics.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
Visual culture contents and materials; visual mythology, visual culture of literature, visual culture of television, visual cultuıre of music, visual art performances, visual culture of religion, visual culture of fashion.
Weekly Schedule
1) What is visual perception?2) What is visual perception materials?
3) Visual perception and display.
4) Display and communication.
5) Display and effects on communication.
6) Selectivity in perception and visual elements.
7) Evaluation of the visual indicator systems for communication within the semiotics.
8) Midterm examination/Assessment
9) Visual perception and semiotics practice. (1st group)
10) Visual perception and semiotics practice. (2nd group)
11) Visual perception and semiotics practice. (3rd group)
12) Visual perception and semiotics practice. (4th group)
13) Visual perception and semiotics practice. (5th group)
14) Evaluation of applications.
15) General Review.
16) Final examination
Recommended or Required Reading
1- Fatma Erkman Akerson, Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları / Dilbilim Dizisi, 2005
2- Abdulgani Arıkan, Grafik Tasarımda Görsel Algı, Konya: Eğitim Kitabevi - Ders Kitapları, 2008
3- Ümit Parsıl, Görsel Algılama, İstanbul: An Kitap / Algılama Dizisi, 2012
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required