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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Visual Creativity In Advertisement GIR107 Elective Master's degree 1 Fall 5

Name of Lecturer(s)

Associate Prof. Dr. İsmail KESKİN
Associate Prof. Dr. Haluk Arda OSKAY
Assistant Prof. Dr. Kerim KARAGÖZ

Learning Outcomes of the Course Unit

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Program Competencies-Learning Outcomes Relation

  Program Competencies
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Learning Outcomes
1 No relation No relation No relation No relation No relation No relation No relation Low No relation No relation No relation No relation No relation No relation
2 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

While preparing the visual design of advertsiements, concepts like originality, details, artistic values will be examined and seaching ways to improve these elements.

Weekly Schedule

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Recommended or Required Reading

1- Sanatın Yeni Tarihi, Jonathan Harris

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Brain Storming


Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

20%

 

Number

Percentage

Semester Studies

Midterm Examination

1

50%

Presentation/Seminar

1

50%

 

Contribution of Final Examination to Course Grade

80%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required