Theories and Principles of Design
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Theories and Principles of Design | GIR111 | Elective | Master's degree | 1 | Fall | 5 |
Name of Lecturer(s)
Associate Prof. Dr. İsmail KESKİN
Learning Outcomes of the Course Unit
1) .
2) .
3) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | Low | Low | Low | Middle | Middle | Middle | Middle | Middle | Low | Middle | Middle | Middle | Middle | |
| 2 | Middle | Middle | Low | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Low | Low | |
| 3 | Low | Low | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Low | Low | Low | Low | Low | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None
Course Contents
.
Weekly Schedule
1) Basic art concepts and principles of visual design.2) Principles of composition, shape, style and form.
3) Shape and surface expressions, rhythm, balance, movement.
4) Sovereignty and the focal point of the composition.
5) Color and contrast-compliance of composition.
6) Colors and effects of perceived colors.
7) The effects of colors on the human psychology. Language of colors.
8) Midterm examination/Assessment
9) Light - shade in design.
10) An overview to lithography techniques.
11) An overview to painting picture techniques.
12) Creativity in design.
13) Analysis and criticism of a work of art.
14) Analysis and criticism of a work of art. (Sequal)
15) General Review.
16) Final examination
Recommended or Required Reading
1- Selçuk Mülayim, Sanata Giriş, İstanbul: Bilim Teknik Yayınevi, 1994
2- Emre Becer ,İletişim ve Grafik Tasarım, Dost Kitabevi Yayınları
3- Jose M. Parramon, Resimde Renk ve Uygulanışı, İstanbul: Remzi Kiyabevi.
4- Nevide Gökaydın, Temel Sanat Eğitimi, M.E.B. Yayınları
5- İ. Hulusi GÜNGÖR, Temel Tasar, Patates Baskı, 2005
6- W. Deonna, Sanatta Ritimler ve Kanunlar, İstanbul: Remzi Kitabevi, 1974
7- Herbert Read, Sanatın Anlamı, İstanbul: Türkiye İş Bankası Yayınları, 1974
8- Grafik tasarım uygulamalarına yönelik malzeme ve kitaplar.
9- Materials and books for graphic design applications.
10- Temel Tasarım Prensipleri seminer- sunum
11- Basic Design Principles seminar-presentation
12- Arasınav ve dönem sonu sınavı.
13- Midterm and final exam.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
60% |
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Contribution of Final Examination to Course Grade |
40% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required