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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
History of Advertisement | GIR123 | Elective | Master's degree | 1 | Fall | 5 |
Prof. Dr. Mehmet Cem PEKMAN
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Program Competencies | |||||||||||||||
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
Learning Outcomes | |||||||||||||||
1 | High | High | High | No relation | Middle | No relation | No relation | High | No relation | High | Middle | No relation | Middle | No relation | |
2 | Middle | High | No relation | Middle | High | No relation | No relation | Middle | High | No relation | No relation | No relation | Middle | No relation | |
3 | Middle | Middle | High | Middle | High | Middle | Middle | Middle | High | High | Middle | High | High | Middle | |
4 | High | Middle | Middle | High | High | No relation | High | High | Middle | High | Middle | No relation | Middle | High |
Face to Face
None
Not Required
The dawn of advertisement and first advertisement examples will be told. Advertisement examples will be given in historical progress. The usage of advertising in past and today will be compared. The situation advertising in today will be identified
1- 1- Reklamcılığın Global Tarihi, Mark Tungate, Çeviren: Levent Göktem, MediaCat
Yayınları, 2010.
2- Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its
Creators. New York: Morrow, 1994.
3- McDonough, John, and Karen Egolf, eds. The Advertising Age Encyclopedia of
Advertising. 3 vols. New York: Fitzroy Dearborn, 2003.
1) Lecture
2) Question-Answer
3) Discussion
4) Group Study
5) Problem Solving
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% |
Turkish
Not Required