Advertisement and Society
Visual Communication Design and Advertising
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertisement and Society | GIR222 | Elective | Master's degree | 1 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) .
2) .
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Learning Outcomes | |||||||||||||||
| 1 | No relation | No relation | No relation | High | No relation | High | No relation | No relation | High | No relation | High | Middle | No relation | No relation | |
| 2 | High | High | No relation | High | No relation | Middle | No relation | No relation | Middle | No relation | No relation | No relation | High | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
NONE
Course Contents
Literature review of the economical, sociological and cultural effects of advertisement.
Recommended or Required Reading
1- HESMONDHALGH D. (2008), Media and Social Theory, Roudledge.
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Simulation
6) Six Hat Methods
7) Case Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required