Relationship Marketing and Customer Relationship Management In Aviation Companies
Aeronautical Management
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Relationship Marketing and Customer Relationship Management In Aviation Companies | HUI112 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Gönül KONAKAY
Associate Prof. Dr. Didem RODOPLU ŞAHİN
Learning Outcomes of the Course Unit
1) Obtain and produce information for customer relationship management
2) plan process of Customer relationship management
3) Manage customer relationships
4) create culture of customer relationship management in Business
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | No relation | High | No relation | Middle | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | Middle | No relation | High | |
| 3 | No relation | High | No relation | No relation | No relation | No relation | No relation | High | No relation | |
| 4 | No relation | No relation | Low | No relation | No relation | Middle | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
CRM and Marketing
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required