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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Creativity and Writing In Public Relations | HIT216 | Elective | Master's degree | 1 | Spring | 6 |
Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
1) Define the concept of creativity, know the theoretical bases of creativity.
2) Define the concept of inovation, know the theoretical bases of inovation.
3) Learn the components of creativity and innovation.
4) Understand the importance of creativity and innovation in public relations.
5) knows the functions of creativity and innovation in public relations.
6) Develop creative and innovative public relations campaigns.
7) know the social-cultural-economic fundamentals for Creativity and innovation
8) define the Public relations, knows the formation and development of public relations.
9) knows the change of paradigm in public relations.
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Face to Face
None
Public Relations and Publicity II
In this course, theoretical foundations of creativity and innovation in public relations is to be examined, case analysis will be carried out in the public relations campaign.
1- Küçüksaraç, Banu (2015). Örgütsel ve Toplumsal Değişim Perspektifinde Stratejik Halkla İlişkiler Yönetiminde Yaratıcılık ve Yenilik Sorunu: Kuramsal ve Pratik Açıdan Bir Analiz. Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü, Doktora Tezi.
2- Küçüksaraç, Banu (2015). "Buzdağının Görünmeyen Yüzü: Halkla İlişkilerde Yaratıcılık ve Yenilik(çilik)", Halkla İlişkilerde Uzmanlaşma, Sevim Koçer (der./ed.), Der Yayınları, ISBN (Yayın) No: 978-605-4993-38-3, ss.277-311.
3- Green, Andy (2010). Creativity in Public Relations. London and Philadelphia: Koganpage, Fourth Edition
1) Lecture
2) Question-Answer
3) Discussion
4) Case Study
5) Self Study
Contribution of Quiz to Course Grade |
50% |
---|---|
Contribution of Final Examination to Course Grade |
50% |
Total |
100% |
Turkish
Not Required