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Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
---|---|---|---|---|---|---|
Image Management In Public Relations | HIT220 | Elective | Master's degree | 1 | Spring | 6 |
Associate Prof. Dr. Zeynep Benan DONDURUCU
Associate Prof. Dr. Banu KÜÇÜKSARAÇ
Associate Prof. Dr. Aybike ÖZEL
Associate Prof. Dr. Nihal TAŞOĞLU
1) what it means to image and image management.
2) As knowledge of the sociological and psychological foundations of image management, image management tactics.
3) Understanding the relationship between organizational culture and image management, image management institutions is a concept that they understand the importance and must be managed.
4) Students can comprehend the corporate image in the center of the development of the content management process of the institution's personality, kavrayabileceklerdir the concepts of corporate identity and corporate image.
5) Students can comprehend on the corporate image through the internal and external target audience will understand the important functions such as maintaining and creating credibility and trust.
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Face to Face
None
Not Required
Branding and image management phases of the course, examining the concept of trust "reputation" will be discussed and issues of protection of reputation. Assessing a wider range of students to the concept of brand, the brand aims to acquire strategic information that is required in the configuration.
1) Lecture
2) Question-Answer
3) Discussion
Contribution of Midterm Examination to Course Grade |
30% |
---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Turkish
Not Required