Branding and Image Development For Cities
Tourism Management - Tourism Administration (Master) (With Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Branding and Image Development For Cities | TIY106 | Elective | Master's degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Selda UCA
Associate Prof. Dr. Dilek DÜLGER ALTINER
Learning Outcomes of the Course Unit
1) Will be able to evaluate branding and image enhancement concepts and applications with scientific methods
2) To identify and analyze complex problems and issues in city branding
3) Will be able to develop suggestions based on scientific proof and studies in city branding and image development
4) To be able to identify the source of the problems of city branding with critical thinking
5) To be able to develop branding and image development strategies which are an important tool for international competition for cities
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | |
| 4 | High | High | High | High | High | High | |
| 5 | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The main topics of the course are brand and brand in tourism, brand image, brand developing.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required