Quality Management In Tourism Enterprises
Tourism Management - Tourism Administration (Master) (With Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Quality Management In Tourism Enterprises | TIY110 | Elective | Master's degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Associate Prof. Dr. Hatice GÜÇLÜ NERGİZ
Learning Outcomes of the Course Unit
1) Know quality concept and properties.
2) Recognize the importance of quality in business.
3) Count quality implementation steps.
4) Know the national quality standards.
5) Know the international quality standards.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | Middle | Middle | High | Middle | Middle | Low | |
| 2 | High | High | Middle | High | Middle | Low | |
| 3 | Middle | High | Middle | Low | Middle | Low | |
| 4 | Middle | Middle | Low | Middle | Low | Low | |
| 5 | Middle | Middle | Low | Middle | Low | Middle | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
The concept of quality: the definition and the characteristics, The development of the quality understanding. The quality concept in tourism business, the service quality, Factors affecting the quality, The benefits of quality control, Quality control techniques, Total quality management, The implementation of total quality management in tourism industry, European Foundation for Quality Management (EFQM) model, National quality standards, International quality standards.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required