Destination Development and Management
Tourism Management - Tourism Administration (Master) (With Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Destination Development and Management | TIY154 | Elective | Master's degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Emrah ÖZKUL
Assistant Prof. Dr. Mehmet BOYRAZ
Learning Outcomes of the Course Unit
1) She/he can classify destination package product components and examine their relationships within the destination system.
2) By defining the scope and framework of destination management and marketing, identifying differences between similar practices in tourism and other sectors, she/he can develop strategic solution suggestions for problems in practice.
3) She/he can suggest solutions to problems that may be encountered during tourism planning by conducting resource analysis in destinations.
4) She/he can prepare marketing strategic plans for tourist destinations by evaluating existing tourism marketing strategies.
5) She/he can determine marketing strategies appropriate to visitor demands, needs and expectations by examining visitor characteristics in tourist destinations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | No relation | No relation | No relation | No relation | No relation | No relation | |
| 2 | No relation | No relation | No relation | No relation | No relation | No relation | |
| 3 | No relation | No relation | No relation | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | No relation | No relation | No relation | |
| 5 | No relation | No relation | No relation | No relation | No relation | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Strategic Management in Tourism
Course Contents
This course includes discussions of topics such as stakeholder management in destinations, strategic planning, destination management and marketing organizations, and collaborations in destination management, with examples and applied studies from the international tourism market, following the basic information on destination management and marketing.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required