Digital Marketing Strategies
Information Technology and Communication
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Digital Marketing Strategies | BTI107 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. İdil SAYIMER
Learning Outcomes of the Course Unit
1) Explain how to utilize new media litearcy in the virtual environment.
2) Disscuss and analyze the social effects of social media.
3) Develop knowledge about emergence of social media with compared to other media.
4) Recognize the importance of media literacy for new media
5) Explain the new media literacy literature
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
.
Course Contents
This course examined within the context of the topics of new media, digital advertisement channels, advertisement consuming habits of social network users, manufacture of consent at the digital age, constant communication models through social networks.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Other
Work Placement(s)
Not Required