Political Ecoonomy of New Media
Information Technology and Communication
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Political Ecoonomy of New Media | BTI115 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Sevim KOÇER
Learning Outcomes of the Course Unit
1) Understand the basic concepts of media economy,
2) Recognize actors in the media industry
3) Perceiving the processes of the media industry
4) Recognize media products and services
5) Analyze the supply and demand structure of media products
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Strategic Public Relations Management
Course Contents
This course examines the theories, the media industry, the interaction between the actors and the actors in the field, the product / service features of media enterprises, cost structure, supply and demand structure, price formation, power-media interaction and related theories.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Other
Work Placement(s)
Not Required