Brand Management In International Markets
Strategic Brand Management (Master) (Without Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Brand Management In International Markets | SMY106 | Elective | Master's degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Fazilet Burcu ÇAM
Assistant Prof. Dr. Hande Begüm BUMİN DOYDUK
Learning Outcomes of the Course Unit
1) Knows the concept of branding in international markets.
2) Knows the processes of branding in international markets.
3) Knows branding strategies in international markets.
4) Manages the branding processes in international markets.
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Branding Management
Course Contents
International branding is an essential process for businesses and companies to survive and develop in globalizing markets. The content of this course includes concepts and strategies in this direction.
Weekly Schedule
1) Brand consept2) Importance of Brand in terms of Marketing
3) Concepts in Brand
4) Planning Strategic Brand Management Processes
5) Brand Equivalence and Brand Loyalty Concepts
6) Brand Equity, Brand Identity, Brand personality, Brand Image
7) Brand Strategies
8) MID-TERM EXAM
9) Brand Strategies
10) Brand Communication
11) Corporate Brand Management
12) Global Brand Management
13) Online Brand Management
14) Case Study
15) Case Study
16) FINAL EXAM
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
50% |
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Contribution of Final Examination to Course Grade |
50% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required