General Description

Bölüm/Program Adı Stratejik Marka Yönetimi (Tezsiz) (İÖ) Programı Bölüm/Program Ad
(İngilizce)
Strategic Brand Management (Master) (Without Thesis)
Web Adresi https://sbe.kocaeli.edu.tr/ E-posta
Telefon BelGeç. (Fax)
Adres Öğrenim Şekli Tam Zamanlı
Amaç Amaç
(İngilizce)
Misyon Misyon
(İngilizce)
Vizyon Vizyon
(İngilizce)
Kabul Koşulları Kabul Koşulları
(İngilizce)
Dereceyi Alabilme Koşulları, Kuralları Dereceyi Alabilme Koşulları, Kuralları
(İngilizce)
Program Genel Profili Program Genel Profili
(İngilizce)
Genel Bilgi Genel Bilgi
(İngilizce)
Mezunlar İçin İstihdam Olanakları Mezunlar İçin İstihdam Olanakları
(İngilizce)
Sonraki Eğitim Olanakları Sonraki Eğitim Olanakları
(İngilizce)
Mezuniyet Koşulları Mezuniyet Koşulları
(İngilizce)

Qualification Awarded

Master's degree in Strategic Brand Management (Master) (Without Thesis)

Level of Qualification

Second Cycle (Master's Degree)

Recognition of Prior Learning

Lateral transfer is possible for students of master's and doctorate programmes who have successfully completed at least one semester at another department of the same university and the same institute, or at a master's and doctorate programme of another equivalent institute of another higher education institute. According to the related bylaws, the courses that a lateral transfer student should take within the scope of 'Programme Adjustment' are determined by the committee of the relevant department. The determination of which and how many of the previously taken courses should be recognized within scope of the minimum course load, is suggested by the advisor and the committee of the relevant department,as well. "Full Recognition" is provided upon the approval of those courses by the board of chairs of relevant institute.

Kocaeli University guarantees in advance that all credits gained and courses received by an Erasmus student after the mobility abroad will be fully recognized and transferred into Kocaeli University system and upon arrival with the approval of the authorities and the student. While preparing the" Erasmus Credit Transfer and Grade Equivalency Table" the ECTS grades are transmitted to Kocaeli University grading system.

Turkish higher education institutions are in the start-up phase about the recognition of informal and non formal education. However; computer and foreign language skills that students improve on their own, are evaluated through exemption examinations by the university. Students who prove to be proficient in such exams are exempted from related course(s).

Program Competencies

Key Competencies

  • The ability to transmit knowledge and opinions verbally and in the written form
  • The ability to evaluate knowledge and skills critically
  • The ability to work independently and to take responsibilities
  • Being inclined to work collaboratively
  • The ability to learn and manage to learn
  • The ability to use digital literacy skills
  • The ability to use a foreign language at the level of professional communication
  • The ability to adopt and obey the rules of scientific etiquette
  • The ability to take initiative and make attempts in order to turn thoughts into action
  • The ability to use the knowledge and skill of scientific research
  • The ability to manage and direct work
  • The ability to care for social and cultural values
  • The ability to use multiple perspectives on different topics
  • Mathemetical ability and the ability to use science and technology
  • The ability to self-express in the fields that could contribute to personal development (i.e. art, sports, etc.)

EQF/NQF-HETR Relation

Temel Alan Program Yeterlilikleri Ulusal Yeterlilik Çerçevesi
1 2 3
BİLGİ
Kuramsal, Olgusal
1             1 BİLGİ
Kuramsal, Olgusal
2             2
3              
4              
 
BECERİLER
Bilişsel, Uygulamalı
1             1 BECERİLER
Bilişsel, Uygulamalı
2             2
3             3
4              
 
YETKİNLİKLER
Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
1             1 YETKİNLİKLER
Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
2             2
3             3
4              
YETKİNLİKLER
Öğrenme Yetkinliği
1             1 YETKİNLİKLER
Öğrenme Yetkinliği
2              
YETKİNLİKLER
İletişim ve Sosyal Yetkinlik
1             1 YETKİNLİKLER
İletişim ve Sosyal Yetkinlik
2             2
3             3
4             4
5              
YETKİNLİKLER
Alana Özgü Yetkinlik
1             1 YETKİNLİKLER
Alana Özgü Yetkinlik
2             2
3             3

Course Structure Diagram with Credits

2023/2024 Course List
1. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
5291007 SMY101   marketing management Compulsory Course Turkish Teorik 2 0 0 2 2 6
Total ECTS credits for Compulsory Course 6
5291012 SMY111   Brand Value Management Elective Course Group I Turkish Teorik 2 0 0 2 2 6
5291009 SMY105   Brand Communication Elective Course Group I Turkish Teorik 2 0 0 2 2 6
5291008 SMY103  Brand Building Strategies Elective Course Group I Turkish Teorik 2 0 0 2 2 6
5291010 SMY107  Brand Management in Social Media Elective Course Group I Turkish Teorik 2 0 0 2 2 6
5291011 SMY109   Consumer behavior Elective Course Group I Turkish Teorik 2 0 0 2 2 6
At least 24 ECTS courses will be selected Total ECTS credits for Seçmeli Ders Grup I 24
Total ECTS for 1. Semester 30
2. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
5291001 SMY102  Scientific Research Methods and Publication Ethics Compulsory Course Turkish Teorik 2 0 0 2 2 6
Total ECTS credits for Compulsory Course 6
5291002 SMY104  Electronic Commerce and E-Brand Elective Course Group II Turkish Teorik 2 0 0 2 2 6
5291005 SMY112  Brand Practices (Case Study) Elective Course Group II Turkish Teorik 2 0 0 2 2 6
5291003 SMY108  Brand and Marketing Aesthetics Elective Course Group II Turkish Teorik 2 0 0 2 2 6
5291004 SMY110  Customer Relationship Management Elective Course Group II Turkish Teorik 2 0 0 2 2 6
5291006 SMY106  Brand Management in International Markets Elective Course Group II Turkish Teorik 2 0 0 2 2 6
At least 24 ECTS courses will be selected Total ECTS credits for Seçmeli Ders Grup II 24
Total ECTS for 2. Semester 30
3. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9852006 EOD302  Project Compulsory Course Turkish Proje 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 3. Semester 30
4. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
Common Course of University
Common Course of Faculty
Course of Program

Examination Regulations, Assessment and Grading

The equivalences and coefficients of letter grades out of 100 points is as follows.

Score Letter Grade Coefficient Definition
90-100 AA 4 Successful
85-89 BA 3.5 Successful
80-84 BB 3 Successful
75-79 CB 2.5 Conditional
65-74 CC 2 Unsuccessful
58-64 DC 1.5 Unsuccessful
50-57 DD 1 Unsuccessful
40-49 FD 0.5 Unsuccessful
<= 39 FF 0 Unsuccessful
  D 0 Inattendant
  E 0 Incomplete
  G 0 Pass
  K 0 Fail
  N 0 NonAttendee ( Exams And Other Evaluations )
  S 0 Ongoing Study

Programme Director or Equivalent

Head of Department: |

ECTS Departmental Coordinator: |