| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Marketing Management | SMY101 | Compulsory | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Learning Outcomes of the Course Unit
1) .
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing
Course Contents
.
Weekly Schedule
1) Marketing and Develeopments of marketing approaches2) Marketing Philosophy and Concepts
3) PRODUCT
4) Price
5) Place
6) Promotion
7) Marketing Environment
8) Digital Marketing
9) Strategic Marketing
10) MARKET Segmentation
11) Consumer Market
12) Industrial Market
13) General Overview
14) General Overview
15) MARKETİNG Plan
16) Marketing Management Overview
Recommended or Required Reading
1- Pazarlama Yönetimi Kitapları
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required