Brand Building Strategies
Strategic Brand Management (Master) (Without Thesis)
Institute of Social Sciences
Second Cycle (Master's Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Brand Building Strategies | SMY103 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Fatih KOÇ
Learning Outcomes of the Course Unit
1) .
1) .
1) .
1) .
1) .
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Brand Management, Brand Strategy
Course Contents
.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required