| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Brand Value Management | SMY111 | Elective | Master's degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Assistant Prof. Dr. Hande Begüm BUMİN DOYDUK
Learning Outcomes of the Course Unit
1) .
1) .
1) .
1) .
1) .
Program Competencies-Learning Outcomes Relation
Bölümün/programın program yeterlilikleri sistemde olmadığından ilişkilendirme işlemi yapılamamıştır.
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
brand management
Course Contents
.
Weekly Schedule
1) Brand2) Branding Process
3) Brand Identity
4) Positioning
5) Branding Strategies
6) Brand Equity
7) Brand Equity
8) Midterm
9) Brand Value Measurement
10) Brand Value Measurement
11) B2B Brand Management
12) Branding in Digital Age
13) Turkish Brands
14) Case Studies
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Lecture
4) Question-Answer
5) Discussion
6) Case Study
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
30% |
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Contribution of Final Examination to Course Grade |
70% |
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Total | 100% | ||||||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required