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Course Unit Title Course Unit Code Type of Course Unit Level of Course Unit Year of Study Semester ECTS Credits
Image Development In Educational Organizations EBY601 Elective Doctorate degree 1 Spring 7

Name of Lecturer(s)

Prof. Dr. Soner POLAT

Learning Outcomes of the Course Unit

1) Define image.
2) Explain image types.
3) Explain the antecedents of organizational image.
4) Recognize the outcomes of organizational image.
5) Explain the image management process in educational organizations. Comprehend the process of image management in educational organizations
6) Discuss the issue of image in educational organizations.

Program Competencies-Learning Outcomes Relation

  Program Competencies
1 2 3 4 5 6 7 8 9 10 11 12 13
Learning Outcomes
1 Low Middle Low No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
2 Low Low Low No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
3 Middle Low Low No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
4 Middle Middle Middle No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
5 Middle Middle Middle No relation No relation No relation No relation No relation No relation No relation No relation No relation No relation
6 No relation High Middle Middle No relation No relation No relation No relation No relation No relation No relation No relation No relation

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Not Required

Course Contents

Candidates are provided with profound knowledge on definition of image and organizational image, image taxonomy, the significance of individual and organizational image,organizational image and its' definitions, priors of organizational image, outputs of organizational image, techniques of developing individual image, techniques of developing organizational image, measuring and evaluation of image.

Recommended or Required Reading

Planned Learning Activities and Teaching Methods



Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

50%

 

Number

Percentage

Semester Studies

Midterm Examination

1

50%

Quiz

1

50%

 

Contribution of Final Examination to Course Grade

50%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required