Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Sevim KOÇER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) Students who successfully complete this course and explains the basic concepts of organizational communication, organizational communication, communication activities related to classify
2) Students will explain the basic types of organizational communication
3) Review relationships with the different areas of organizational communication
4) For different stakeholders interpret organizational communication studies points to keep in mind
5) Students explain the success factors of corporate communication

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
	1	Middle	Middle	High	High	High	High	Middle	High	Middle
	2	High	High	Middle	High	Middle	High	High	High	Middle
	3	High	Middle	Middle	High	Middle	High	High	High	High
	4	High	High	Middle	Middle	Middle	High	Middle	High	Middle
	5	Middle	High	High	High	Middle	Middle	Middle	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

The content of this course is organizational communication, business communication and managerial communication consepts and examples of corporate communications applications.

Weekly Schedule

1) The concept of organizational communication
2) The concept of business communication
3) The concept of managerial communication
4) communication coaching
5) the appeal of communication
6) The communication satisfaction
7) corporate communication applications
8) Midterm examination/Assessment
9) Oriented communication applications to ensure customer satisfaction
10) Corporate reputation management and corporate image
11) Strategic planning and corporate communications
12) Total quality and corporate communications
13) Student presentations
14) Student presentations
15) Student presentations
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

50%

		Number	Percentage
Semester Studies	Midterm Examination	1	50%
Semester Studies	Quiz	2	50%

Contribution of Final Examination to Course Grade

50%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Organizational Communications Research	HIT109	Elective	Doctorate degree	1	Fall	6