Bölüm/Program Adı | Halkla İlişkiler ve Tanıtım Programı | Bölüm/Program Ad (İngilizce) | Public Relations and Publicity |
Web Adresi | https://sbe.kocaeli.edu.tr/ | E-posta | |
Telefon | 902623031751-52 | BelGeç. (Fax) | 0090 262 3031753 |
Adres | Sosyal Bilimler Enstitüsü Müdürlüğü Umuttepe Yerleşkesi Eski Istanbul Yolu 10. km 41380 İzmit/KOCAELİ | Öğrenim Şekli | Tam Zamanlı |
Amaç | Mesleki kuramsal bilgi ile birlikte, mesleki becerilerin dengeli biçimde kazandırılması ve stratejik iletişim yönetici kimliğini edindirmek | Amaç (İngilizce) | With theoretical knowledge, know how on work basis and to help students gain an identity on strategical communications management. |
Misyon | Dünyada Halkla İlişkiler Sektörünün gelişimine açıklık teknik becerilerin kazandırılması Bilgi alt yapısının kazandırlması | Misyon (İngilizce) | To help students gain technical abilities and knowledge on PR. |
Vizyon | Halkla İlişkiler uzmanlığının orta vadede stratejik ve teknik yönlerini dengeli biçimde sağlayan ilk üç fakülteden biri konumuna gelmek ve sektörde bu yönüyle farkedilen bir eğitim-öğretim programı sahibi olmak | Vizyon (İngilizce) | To become one of the first three universities and gain acceptance from the sectoral fields. |
Kabul Koşulları | Lisansüstü Eğitim Sınavından (ALES) Eşit Ağırlık ortalaması en az 55 almış olmak. Üniversitelerarası Kurul Yabancı Dil Sınavı’ndan (ÜDS) 55 veya Kamu Personeli Yabancı Dil Seviye Tespit Sınavı’ndan (KPDS) 55 almış olmak. Sosyal Bilimler Enstitüsü’ne bağlı olan ilgili ana bilim dalının yapacağı Bilim Sınavı’nda başarılı olmak. | Kabul Koşulları (İngilizce) | So as to be admitted to the program, candidates are required to hold a master’s degree from an accredited institution, to have a minimum score of 55 from ALES(Academic Personnel and Graduate Education Exam held in Turkey) or an equivalent score from GRE or GMAT , to get a minimum score of 55 from national foreign language proficiency tests such as UDS, KPDS(Governmental Foreign Language Proficiency Test)or equivalent score from internationally valid tests such as IELTS or TOEFL. Applicants who meet the requirements above are eligible to take the scientific interview conducted by the Institute of Social Sciences. Those who are successful in the scientific interview are and score the higest on avarage are admitted to the program. |
Dereceyi Alabilme Koşulları, Kuralları | Doktora programından doktora derecesi alabilmek için adayların en az yedi adet ders, iki seminer dersi, yeterlik sınavı, tez önerisi ve tez çalışmasını başarıyla tamamlaması gerekmektedir. Doktora programı toplam çalışma yükü 240 AKTS’dir. | Dereceyi Alabilme Koşulları, Kuralları (İngilizce) | So as to be granted a degree, students are required to complete at least 7 courses and 2 seminars successfully and reach 240 ECTS credits in total, pass the qualifying exam, suggest a thesis proposal and accomplish a doctoral dissertation and defend it in the presence of an academic jury. |
Program Genel Profili | Sosyal bilim alanlarında lisans ve/veya yüksek lisans derecesine sahip olan öğrenciler, doktora programlarında aldıkları dersler ile çalışma alanlarında derinlemesine bilgi sahibi olurken, bir problem üzerinde tez ve hipotez geliştirerek çözüme gidecek yöntemleri belirler ve uygular. Doktora programlarında öğrencilere çalışma alanlarına uygun olarak, disiplinler arası bir yaklaşımla, ilgi alanlarına göre enstitünün çeşitli anabilim dallarında seçmeli dersler sunulur. | Program Genel Profili (İngilizce) | Candidates holding a Bachelor’s and/or Master’s Degree in Social Sciences are able to specify and apply probable solution methods for a problem by suggesting thesis and hypothesis while being equipped with profound knowledge in their field of expertise. The doctorate programs in a variety of departments of the institute cover various elective courses offered with an interdisciplinary approach appealing to candidate’s field of interests. |
Genel Bilgi | Program Halkla ilişkiler anabilim dalında akademik olarak gelişmiş uzmanlar yetiştirmektedir. | Genel Bilgi (İngilizce) | The program intends to train well-qualified academics for a career in Public Relations. |
Mezunlar İçin İstihdam Olanakları | Mezunlar genellikle akademik bir kariyere devam etmektedir. | Mezunlar İçin İstihdam Olanakları (İngilizce) | The graduates usually prefer an academic career since this is a newly hatched PhD program. They can also be employed in PR units of public or private companies in high positions. |
Sonraki Eğitim Olanakları | - | Sonraki Eğitim Olanakları (İngilizce) | - |
Mezuniyet Koşulları | Öğretim planında yer alan zorunlu ve seçmeli dersleri başarı ile tamamlayıp,yeterlilik sınav ve mülakatını geçmek, bir danışman yönetiminde alanda tez çalışması yaparak bilim jürisi önünde savunmak ve başarılı kabul edilmek. | Mezuniyet Koşulları (İngilizce) | So as to be granted a degree, students are required to complete at least 7 courses and 2 seminars successfully and reach 240 ECTS credits in total, pass the qualifying exam, suggest a thesis proposal and accomplish a doctoral dissertation and defend it in the presence of an academic jury. |
Doctorate degree in Public Relations and Publicity
Third Cycle (Doctorate Degree)
Lateral transfer is possible for students of master's and doctorate programmes who have successfully completed at least one semester at another department of the same university and the same institute, or at a master's and doctorate programme of another equivalent institute of another higher education institute. According to the related bylaws, the courses that a lateral transfer student should take within the scope of 'Programme Adjustment' are determined by the committee of the relevant department. The determination of which and how many of the previously taken courses should be recognized within scope of the minimum course load, is suggested by the advisor and the committee of the relevant department,as well. "Full Recognition" is provided upon the approval of those courses by the board of chairs of relevant institute.
Kocaeli University guarantees in advance that all credits gained and courses received by an Erasmus student after the mobility abroad will be fully recognized and transferred into Kocaeli University system and upon arrival with the approval of the authorities and the student. While preparing the" Erasmus Credit Transfer and Grade Equivalency Table" the ECTS grades are transmitted to Kocaeli University grading system.
Turkish higher education institutions are in the start-up phase about the recognition of informal and non formal education. However; computer and foreign language skills that students improve on their own, are evaluated through exemption examinations by the university. Students who prove to be proficient in such exams are exempted from related course(s).
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BİLGİ Kuramsal, Olgusal |
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BECERİLER Bilişsel, Uygulamalı |
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YETKİNLİKLER Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği |
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YETKİNLİKLER Öğrenme Yetkinliği |
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YETKİNLİKLER İletişim ve Sosyal Yetkinlik |
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YETKİNLİKLER Alana Özgü Yetkinlik |
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2023/2024 Course List | |||||||||||
1. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862002 | EOD111 | Seminar I | Compulsory Course | Turkish | Seminer | 0 | 0 | 0 | 0 | 0 | 2 |
6209015 | HIT101 | Public Relations Planning and Management | Compulsory Course | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 5 |
6209040 | HIT103 | Communication Theory and Research | Compulsory Course | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 5 |
6209032 | HIT113 | Media Politics | Compulsory Course | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
Total ECTS credits for Compulsory Course | 18 | ||||||||||
6209018 | HIT105 | Public Relations Projects | Elective Course Group I | Turkish | Teorik | 1 | 0 | 2 | 3 | 3 | 6 |
6209044 | HIT123 | Artificial Intelligence in Communication Studies | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209038 | HIT121 | Theory of Public Opinion and Effect Research | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209031 | HIT109 | Organizational Communications Research | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209046 | HIT125 | Civil Society Communication | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209036 | HIT119 | Political Communication Policies and Practices | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209035 | HIT117 | Sports Sponsorship Practices | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209039 | HIT115 | Local Government and Media | Elective Course Group I | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
At least 12 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup I | 12 | |||||||||
Total ECTS for 1. Semester | 30 | ||||||||||
2. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862003 | EOD105 | Seminar II | Compulsory Course | Turkish | Seminer | 0 | 0 | 0 | 0 | 0 | 2 |
6209024 | HIT106 | Public Relations in Digital Age | Compulsory Course | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 5 |
6209034 | HIT110 | Quantitative and Qualitative Research Methods in Public Relations | Compulsory Course | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 5 |
Total ECTS credits for Compulsory Course | 12 | ||||||||||
6209047 | HIT128 | Disaster and Risk Communication | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209043 | HIT124 | Science Public Relations | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209026 | HIT108 | Globalization and Communication Industry | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209028 | HIT112 | Media Literacy and Media Analysis | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209023 | HIT104 | Rhetoric | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209042 | HIT120 | Health Sector, Media and Public Relations Approaches | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209041 | HIT122 | Sports Industry and Communication | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
6209045 | HIT126 | Sustainability Communication | Elective Course Group II | Turkish | Teorik | 3 | 0 | 0 | 3 | 3 | 6 |
At least 18 ECTS courses will be selected | Total ECTS credits for Seçmeli Ders Grup II | 18 | |||||||||
Total ECTS for 2. Semester | 30 | ||||||||||
3. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862005 | EOD121 | Doctorate Qualification | Compulsory Course | Turkish | Doktora Yeterlik | 0 | 0 | 0 | 0 | 0 | 30 |
9862013 | EOD124 | Specialized Field Course | Compulsory Course | Turkish | Uzmanlık Alan Dersi | 3 | 0 | 0 | 3 | 0 | 0 |
9862014 | EOD124 | Specialized Field Course | Compulsory Course | Turkish | Uzmanlık Alan Dersi | 5 | 0 | 0 | 5 | 0 | 0 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 3. Semester | 30 | ||||||||||
4. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862006 | EOD122 | Thesis Proposal | Compulsory Course | Turkish | Tez Önerisi | 0 | 0 | 0 | 0 | 0 | 30 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 4. Semester | 30 | ||||||||||
5. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862001 | EOD120 | Thesis | Compulsory Course | Turkish | Tez | 0 | 0 | 0 | 0 | 0 | 30 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 5. Semester | 30 | ||||||||||
6. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862001 | EOD120 | Thesis | Compulsory Course | Turkish | Tez | 0 | 0 | 0 | 0 | 0 | 30 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 6. Semester | 30 | ||||||||||
7. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862001 | EOD120 | Thesis | Compulsory Course | Turkish | Tez | 0 | 0 | 0 | 0 | 0 | 30 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 7. Semester | 30 | ||||||||||
8. SEMESTER | |||||||||||
Catalog No |
Course Code |
Course Name | Compulsory/Elective | Course Language | T | L | U | Course Hour |
ECTS | ||
9862001 | EOD401 | Thesis | Compulsory Course | Turkish | Tez | 0 | 0 | 0 | 0 | 0 | 30 |
Total ECTS credits for Compulsory Course | 30 | ||||||||||
Total ECTS for 8. Semester | 30 |
Common Course of University |
Common Course of Faculty |
Course of Program |
Depending on the nature of the course, various instruments such as; mid-term exams, final exams, projects, assignments, presentations are involved in the assessment process.
The equivalences and coefficients of letter grades out of 100 points is as follows.
Score | Letter Grade | Coefficient | Definition |
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90-100 | AA | 4 | Successful |
85-89 | BA | 3.5 | Successful |
80-84 | BB | 3 | Successful |
75-79 | CB | 2.5 | Conditional |
65-74 | CC | 2 | Unsuccessful |
58-64 | DC | 1.5 | Unsuccessful |
50-57 | DD | 1 | Unsuccessful |
40-49 | FD | 0.5 | Unsuccessful |
<= 39 | FF | 0 | Unsuccessful |
D | 0 | Inattendant | |
E | 0 | Incomplete | |
G | 0 | Pass | |
K | 0 | Fail | |
N | 0 | NonAttendee ( Exams And Other Evaluations ) | |
S | 0 | Ongoing Study |
Head of Department: Prof. Dr. İdil SAYIMER | İdil SAYIMER
ECTS Departmental Coordinator: Research Assistant Dr. Mehmet Kaan BAYAR | Mehmet Kaan BAYAR