Quantitative and Qualitative Research Methods In Public Relations
Public Relations and Publicity
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Quantitative and Qualitative Research Methods In Public Relations | HIT110 | Compulsory | Doctorate degree | 1 | Spring | 5 |
Name of Lecturer(s)
Associate Prof. Dr. Nihal TAŞOĞLU
Learning Outcomes of the Course Unit
1) Recognizes the term of qualitative research
2) Recognizes the term of quantitative research
3) Choose the appropriate research methods.
4) Comprehends to write hypotheses
5) Prepares the research report.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | High | High | Middle | High | High | Middle | Middle | Middle | |
| 2 | High | High | Middle | High | High | High | Middle | Middle | Middle | |
| 3 | Middle | Low | High | No relation | High | High | High | High | High | |
| 4 | Middle | High | High | Middle | High | High | High | High | High | |
| 5 | Middle | High | High | Middle | Middle | Middle | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Communication Theory and Research
Course Contents
The content of the course is located in quantitative and qualitative research methods related to the public relations field.
Weekly Schedule
1) Research methods2) Quantitative research methods
3) Survey
4) Obsevation
5) Test
6) Quantitative content analyses
7) Qualitative research methods
8) Mid-term exam
9) Interview
10) Document analyses
11) Case studies
12) Focus-group interviews
13) Qualitative content analyses.
14) Data analyses methods
15) Descriptive analyses
16) Final Exam
Recommended or Required Reading
1- Esen YILDIRIM,Kamuoyu Araştırmaları ve Su Tüketim Bilinci Üzerine Bir Uygulama. Seçkin, Ankara 2010
Nuri BİLGİN,Sosyal Bilimlerde İçerik Analizi Teknikler ve Örnek Çalışmalar, Siyasal Kitabevi, Ankara 2014
Hamdi İSLAMOĞLU, Ümit ALNIAÇIK, Sosyal Bilimlerde Araştırma Yöntemleri, Beta, İstanbul,2013
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Modelling
6) Role Playing
7) Group Study
8) Case Study
9) Problem Solving
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required