Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER
Associate Prof. Dr. Cem ÇETİN
Associate Prof. Dr. Sevim KOÇER
Assistant Prof. Dr. Gülden ÖZKAN

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) To understand how sponsorships can be used effective

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6	7	8	9
Learning Outcomes
Learning Outcomes	1	High	High	High	High	High	High	High	High	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

Economy of Sport Media and Sport

Course Contents

Sport sponsorhips at the sport organisations

Weekly Schedule

1) Spor nedir ?
2) Spor endüstrisi nedir ?
3) Pazarlama nedir ?
4) Spor pazarlaması nedir ?
5) Spor pazarlamasının kaplama alanı nedir ?
6) Spor pazarlamasına neden ihtiyaç duyulmuştur ?
7) Ara sınav
8) Spor tüketimi nedir ?
9) Spor ürünü.
10) Spor pazarlaması süreci.
11) Dünya’dan spor pazarlaması uygulamaları.
12) Türkiye’de spor pazarlaması ve örnek uygulamalar.
13) Sponsorluk ve spor pazarlaması ilişkisi.
14) Spor sponsorluğu.
15) Değerlendirme
16) Değerlendirme

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Case Study

Assessment Methods and Criteria

Contribution of Midterm Examination to Course Grade	30%
Contribution of Final Examination to Course Grade	70%
Total	100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Sports Sponsorship Practices	HIT117	Elective	Doctorate degree	1	Fall	6