Theory of Public Opinion and Effect Research
Public Relations and Publicity
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Theory of Public Opinion and Effect Research | HIT121 | Elective | Doctorate degree | 1 | Fall | 6 |
Name of Lecturer(s)
Prof. Dr. Selma AKGÜL
Prof. Dr. Füsun ALVER
Associate Prof. Dr. Nihal TAŞOĞLU
Learning Outcomes of the Course Unit
1) Define the concepts of the public and the public opinion.
2) Recognize dynamics (or factors) which shape public opinion.
3) Recognize the causes the using public surveys.
4) Evaluate public opinion research relating attribution to Public Relatiions.
5) Explain how to use public opinion researches in Public Relations as a tool.
6) Knows public research and ethical principles.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | Middle | Middle | High | High | Middle | High | Middle | High | |
| 2 | No relation | No relation | No relation | No relation | High | Middle | High | No relation | No relation | |
| 3 | No relation | No relation | No relation | High | Middle | High | No relation | No relation | No relation | |
| 4 | No relation | No relation | No relation | High | No relation | High | No relation | Middle | No relation | |
| 5 | No relation | No relation | No relation | High | No relation | High | Middle | No relation | No relation | |
| 6 | No relation | No relation | No relation | No relation | High | No relation | Middle | Middle | No relation | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
In this course, the public, the concept of public opinion, the historical development of public opinion, factors that affect public opinion, the theories about public opinion, research techniques will be lectured.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
20% |
|---|---|
Contribution of Final Examination to Course Grade |
80% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required