Local Government and Media
Public Relations and Publicity
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Local Government and Media | HIT115 | Elective | Doctorate degree | 1 | Fall | 6 |
Name of Lecturer(s)
Associate Prof. Dr. Meral ÇİFTER
Associate Prof. Dr. Sevim KOÇER
Assistant Prof. Dr. Gülden ÖZKAN
Learning Outcomes of the Course Unit
1) Explain the role and importance of public relations that govern-managed relationships.
2) Explain the importance of the role of public relations activities and ideological state
3) Explain the relationship between public relations and hegemony.
4) Recognize the purpose of the implementation, tools, media, and learning methods of public relations in public institutions.
5) Recognize the problems of management and implementation of public relations in public institutions.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| Learning Outcomes | ||||||||||
| 1 | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | Middle | |
| 2 | High | High | High | High | High | High | High | High | High | |
| 3 | High | Middle | High | Middle | High | Middle | High | Middle | High | |
| 4 | Middle | Middle | High | Middle | High | Middle | Middle | High | High | |
| 5 | High | Middle | Middle | High | Middle | Middle | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
.
Course Contents
The historical development of public relations in public institutions, and public relations activities of an ideological state, public institutions, public relations, positioning, tasks and problems.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required