Competitive Strategies
Production Management and Marketing
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Competitive Strategies | UPD104 | Compulsory | Doctorate degree | 1 | Spring | 6 |
Name of Lecturer(s)
Prof. Dr. Ümit ALNIAÇIK
Prof. Dr. Fazilet Burcu ÇAM
Learning Outcomes of the Course Unit
1) Bu dersin amacı, çok sayıda markanın rekabet ettiği pazarlarda en uygun rekabet stratejilerinin neler olabileceği konusunda bilgi vermektir.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||
| 1 | 2 | 3 | ||
| Learning Outcomes | ||||
| 1 | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Marketing strategies
Course Contents
Rekabet, rekabet avantajı, rekabet analizi, portföy matrisleri, strateji belirleme süreci, rekabet stratejileri (farklılaştırma, konumlandırma, maliyet, pazar lideri, lideri izleme… )
Weekly Schedule
1) Structural analysis of sectors2) General competitive strategies
3) A general framework for competitor analysis
4) Market signals
5) Competitive moves
6) Strategies towards suppliers and buyers
7) Structural analysis in sector
8) Evolution of sectors
9) Competitive strategies in fragmented sectors
10) Competitive strategies in new born sectors
11) Moving toward sectoral maturity
12) Competitive strategies in declining sectors
13) Competition in global sectors
14) Strategic analysis of vertical entegration
15) Capacity increase
16) Entering new business fields
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Lecture
3) Question-Answer
4) Question-Answer
5) Discussion
6) Discussion
7) Group Study
8) Group Study
9) Brain Storming
Assessment Methods and Criteria
Contribution of Semester Studies to Course Grade |
40% |
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Contribution of Final Examination to Course Grade |
60% |
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Total | 100% | |||||||||||
Language of Instruction
Turkish
Work Placement(s)
Not Required