General Description

Bölüm/Program Adı Üretim Yönetimi ve Pazarlama Programı Bölüm/Program Ad
(İngilizce)
Production Management and Marketing
Web Adresi https://sbe.kocaeli.edu.tr/ E-posta sosuretimyon@kocaeli.edu.tr
Telefon 902623031751-52 BelGeç. (Fax) 0090 262 3031753
Adres Sosyal Bilimler Enstitüsü Müdürlüğü Umuttepe Yerleşkesi Eski Istanbul Yolu 10. km 41380 İzmit/KOCAELİ Öğrenim Şekli Tam Zamanlı
Amaç Marmara bölgesinde üretim yönetimi ve pazarlama alanındaki aktif doktora programı eksikliğini gidermek ve öğretim elemanı yetiştirmek için açılan doktora programı ile, alanında uzmanlaşmış kişiler yetiştirmek ve bu yolla gerektiğinde mevcut bilgileri sorgulayarak küresel dünya görüşüne uyarlayabilen ve ilgili alanda teoriye katkılar sağlayabilecek bireyler yetiştirmektir. Amaç
(İngilizce)
Misyon Üretim Yönetimi ve Pazarlama uzmanlık alanında ileri düzeyde analizler yardımıyla bilime yenilik getirebilecek veya uygulamaya katkıda bulunabilecek çalışmalar üreterek, bunları ulusal ve uluslararası düzeyde paylaşacak donanım kazandırmak ve yüksek öğretim kurumlarının hızla artan yetişmiş eleman ihtiyacını karşılamak üzere yeterli bilgi birikimi ve formasyona sahip mezunlar vermek. Misyon
(İngilizce)
Vizyon Ülke ve dünya sorunlarına çözüm arayışı çerçevesinde özgün araştırma projeleri geliştiren, bu projeleri yetkinlikle tamamlayan ve yayına dönüştürebilen nitelikli bilim insanları yetiştirmek ve böylece ulusal ve uluslararası düzeyde yarışan, ulusal kimliğini küresel değerlerle bağdaştırabilen, kendisini sürekli geliştirebilen, alan bilgisine hakim, çevreye, topluma ve etik değerlere saygılı, yaratıcı, girişimci ve lider özelliklere sahip mezunları yetiştirmek. Vizyon
(İngilizce)
Kabul Koşulları Bu doktora programında öğrenim görmek üzere başvuruda bulunacak olan adayların; 1. İlgili alanlardan bir lisans veya yüksek lisans diplomasına sahip olmaları gerekir. 2. Yüksek lisans diploması ile doktora programına başvuran bir adayın; ALES sınavında başvurduğu programın puan türünde en az 55 standart puan veya GRE ya da GMAT sınavlarından eşdeğer bir puan alması gerekir. Lisans diploması ile doktora programına başvuran bir adayın, ALES sınavında başvurduğu programın gerektirdiği puan türünde en az 70 standart puan veya GRE ya da GMAT sınavlarından eşdeğer bir puan alması gerekir. 3. Adayların, İngilizce/Fransızca/Almanca dillerinden herhangi birinden, ÜDS veya KPDS’den en az 55 puan ya da YÖK’ün belirlediği sınavlardan eşdeğer puan almaları gerekir. Kabul Koşulları
(İngilizce)
In order to study in this program, the applicants are required: 1. to hold an undergraduate or a graduate degree from an accredited institution within related fields, 2. to hold minimum EA 55 points from ALES(Academic Personnel and Graduate Education Exam held in Turkey) or GMAT (Graduate Management Aptitude Test) that is equivalent to ALES-EA; 3. to be successful in scientific exam (written-oral) 4. to get the required base scores from internationally valid exams such as IELTS or TOEFL or to be successful in English Proficiency Exam condcuted by School of Foreign Languages at IUE.
Dereceyi Alabilme Koşulları, Kuralları Doktora programından doktora derecesi alabilmek için adayların en az yedi adet ders, iki seminer dersi, yeterlik sınavı, tez önerisi ve tez çalışmasını başarıyla tamamlaması gerekmektedir. Doktora programı toplam çalışma yükü 240 AKTS’dir. Dereceyi Alabilme Koşulları, Kuralları
(İngilizce)
In order to be awarded a degree from PhD programs, candidates are required to succeed in 7 courses, 2 seminars, a qualifying exam, thesis proposal and thesis study. The total workload to be accomplished for PhD programs is 240 ECTS.
Program Genel Profili Sosyal bilim alanlarında lisans ve/veya yüksek lisans derecesine sahip olan öğrenciler, doktora programlarında aldıkları dersler ile çalışma alanlarında derinlemesine bilgi sahibi olurken, bir problem üzerinde tez ve hipotez geliştirerek çözüme gidecek yöntemleri belirler ve uygular. Doktora programlarında öğrencilere çalışma alanlarına uygun olarak, disiplinler arası bir yaklaşımla, ilgi alanlarına göre enstitünün çeşitli anabilim dallarında seçmeli dersler sunulur. Program Genel Profili
(İngilizce)
Candidates holding a Bachelor’s and/or Master’s Degree in Social Sciences are able to specify and apply probable solution methods for a problem by suggesting thesis and hypothesis while being equipped with profound knowledge in their field of expertise. The doctorate programs in a variety of departments of the institute cover various elective courses offered with an interdisciplinary approach appealing to candidate’s field of interests.
Genel Bilgi Programın amacı bilimsel yaklaşımı ve bilim yöntemini öğreterek mezunlarının üretim ve pazarlama konularında doğru kararları verebilmelerini sağlamaktır. Genel Bilgi
(İngilizce)
This program aims to equip the candidates with scientific approach es and methodology to ensure them to give correct decisions related to marketing and production.
Mezunlar İçin İstihdam Olanakları Mezunlar özel sektör ve kamu sektöründe her türlü işletmede özellikle yönetim- üretim ve pazarlama kadrolarında iş bulabilirler. Öğrendikleri bilgileri kullanarak kendi işlerini kurabilirler. Akademik kariyer yapabilirler. Mezunlar İçin İstihdam Olanakları
(İngilizce)
Graduates can be employed in any business within private and public sectors specifically in management, production and marketing departments. They can also run their own bussinesses or pursue academic career. at related departments of domestic or foriegn universities.
Sonraki Eğitim Olanakları Programı başarı ile tamamlayan adaylar, akademik çalışmalarına üniversitelerde akademisyen olarak devam edebilecekleri gibi, ilgili alanlarda doktora sonrası programlara da katılabilirler. Sonraki Eğitim Olanakları
(İngilizce)
Upon successful completion of the program, graduates can continue their academic careers and studies as an academician at universities or at post-doctoral programs on condition they meet the admission requirements.
Mezuniyet Koşulları Bu programdan mezun olabilmek için öğrenciler, 240 AKTS alarak 4.00 üzerinden en az 3.00 Genel Not Ortalamasına sahip olmakla Yeterlilik sınavını geçmekle, Bir doktora tezi hazırlamak ve savunmakla, Programda öngörülen bir dersten AA, BA ve BB harf notlarından birini alan öğrenci ilgili dersi başarmış sayılır. Mezuniyet Koşulları
(İngilizce)
In order to graduate from this program, the students are required to to pass the qualifying examination, to prepare and defend a doctoral dissertation to succeed in all the courses with a letter grade of at least CB to have a Cumulative Grade Point Average of at least 3.00/4.00 with a minimum of 240 ECTS credits.

Qualification Awarded

Doctorate degree in Production Management and Marketing

Level of Qualification

Third Cycle (Doctorate Degree)

Recognition of Prior Learning

Lateral transfer is possible for students of master's and doctorate programmes who have successfully completed at least one semester at another department of the same university and the same institute, or at a master's and doctorate programme of another equivalent institute of another higher education institute. According to the related bylaws, the courses that a lateral transfer student should take within the scope of 'Programme Adjustment' are determined by the committee of the relevant department. The determination of which and how many of the previously taken courses should be recognized within scope of the minimum course load, is suggested by the advisor and the committee of the relevant department,as well. "Full Recognition" is provided upon the approval of those courses by the board of chairs of relevant institute.

Kocaeli University guarantees in advance that all credits gained and courses received by an Erasmus student after the mobility abroad will be fully recognized and transferred into Kocaeli University system and upon arrival with the approval of the authorities and the student. While preparing the" Erasmus Credit Transfer and Grade Equivalency Table" the ECTS grades are transmitted to Kocaeli University grading system.

Turkish higher education institutions are in the start-up phase about the recognition of informal and non formal education. However; computer and foreign language skills that students improve on their own, are evaluated through exemption examinations by the university. Students who prove to be proficient in such exams are exempted from related course(s).

Program Competencies

  • Examine and question theoretical facts related to the field.
  • Use required methods and facts to analyze the subject approaching
  • Present the information and findings

Key Competencies

  • The ability to transmit knowledge and opinions verbally and in the written form
  • The ability to evaluate knowledge and skills critically
  • The ability to work independently and to take responsibilities
  • Being inclined to work collaboratively
  • The ability to learn and manage to learn
  • The ability to use digital literacy skills
  • The ability to use a foreign language at the level of professional communication
  • The ability to adopt and obey the rules of scientific etiquette
  • The ability to take initiative and make attempts in order to turn thoughts into action
  • The ability to use the knowledge and skill of scientific research
  • The ability to manage and direct work
  • The ability to care for social and cultural values
  • The ability to use multiple perspectives on different topics
  • Mathemetical ability and the ability to use science and technology
  • The ability to self-express in the fields that could contribute to personal development (i.e. art, sports, etc.)

EQF/NQF-HETR Relation

Temel Alan Program Yeterlilikleri Ulusal Yeterlilik Çerçevesi
1 2 3
BİLGİ
Kuramsal, Olgusal
1             1 BİLGİ
Kuramsal, Olgusal
2             2
 
BECERİLER
Bilişsel, Uygulamalı
1             1 BECERİLER
Bilişsel, Uygulamalı
2             2
              3
              4
 
YETKİNLİKLER
Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
1             1 YETKİNLİKLER
Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
2             2
3             3
YETKİNLİKLER
Öğrenme Yetkinliği
1             1 YETKİNLİKLER
Öğrenme Yetkinliği
YETKİNLİKLER
İletişim ve Sosyal Yetkinlik
1             1 YETKİNLİKLER
İletişim ve Sosyal Yetkinlik
2             2
3             3
4              
YETKİNLİKLER
Alana Özgü Yetkinlik
1             1 YETKİNLİKLER
Alana Özgü Yetkinlik
2             2
3             3
4              
5              

Course Structure Diagram with Credits

2023/2024 Course List
1. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862002 EOD501  Seminar I Compulsory Course Turkish Seminer 0 0 0 0 0 2
9862013 EOD125  Specialized Field Course Compulsory Course Turkish Uzmanlık Alan Dersi 3 0 0 3 0 0
9862014 EOD125  Specialized Field Course Compulsory Course Turkish Uzmanlık Alan Dersi 5 0 0 5 0 0
6221048 UPD101  Philosophy of Science and Ethics Compulsory Course Turkish Teorik 3 0 0 3 3 6
6221050 UPD105  Advanced Research Techniques I Compulsory Course Turkish Teorik 3 0 0 3 3 6
6221049 UPD103  Marketing Theory Compulsory Course Turkish Teorik 3 0 0 3 3 6
Total ECTS credits for Compulsory Course 20
6221051 UPD107  Behavioral Marketing Elective Course Group I Turkish Teorik 3 0 0 3 3 5
6221053 UPD111  Marketing Communication Elective Course Group I Turkish Teorik 3 0 0 3 3 5
6221052 UPD109  Special Issues in Marketing Elective Course Group I Turkish Teorik 3 0 0 3 3 5
At least 10 ECTS courses will be selected Total ECTS credits for Seçmeli Ders Grup I 10
Total ECTS for 1. Semester 30
2. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862003 EOD132  Seminar II Compulsory Course Turkish Seminer 0 0 0 0 0 2
9862013 EOD125  Specialized Field Course Compulsory Course Turkish Uzmanlık Alan Dersi 3 0 0 3 0 0
9862014 EOD125  Specialized Field Course Compulsory Course Turkish Uzmanlık Alan Dersi 5 0 0 5 0 0
6221060 UPD102   Advanced Research Techniques Compulsory Course Turkish Teorik 3 0 0 3 3 6
6221061 UPD104  Competitive Strategies Compulsory Course Turkish Teorik 3 0 0 3 3 6
6221062 UPD106  Product and Brand Management Compulsory Course Turkish Teorik 3 0 0 3 3 6
Total ECTS credits for Compulsory Course 20
6221063 UPD108  Customer Relations Management Elective Course Group II Turkish Teorik 3 0 0 3 3 5
6221064 UPD110  Selected Readings in Marketing Elective Course Group II Turkish Teorik 3 0 0 3 3 5
At least 10 ECTS courses will be selected Total ECTS credits for Seçmeli Ders Grup II 10
Total ECTS for 2. Semester 30
3. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862005 EOD127  Doctorate Qualification Compulsory Course Turkish Doktora Yeterlik 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 3. Semester 30
4. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862006 EOD128  Thesis Proposal Compulsory Course Turkish Tez Önerisi 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 4. Semester 30
5. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862001 EOD129  Thesis Compulsory Course Turkish Tez 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 5. Semester 30
6. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862001 EOD129  Thesis Compulsory Course Turkish Tez 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 6. Semester 30
7. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862001 EOD129  Thesis Compulsory Course Turkish Tez 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 7. Semester 30
8. SEMESTER
Catalog
No
Course
Code
Course Name Compulsory/Elective Course Language T L U Course
Hour
ECTS
9862001 EOD129  Thesis Compulsory Course Turkish Tez 0 0 0 0 0 30
Total ECTS credits for Compulsory Course 30
Total ECTS for 8. Semester 30
Common Course of University
Common Course of Faculty
Course of Program

Examination Regulations, Assessment and Grading

Students are subject to a final exam, other than the exams they have taken and the studies they have been involved in. Each semester, students are given at least one mid-term examination. Apart from mid-term examinations, quizzes can be given without announcing a specific date. The criteria (quiz, mid-term, assignment, final exam, etc.) and the ratio taken into consideration for success assessment in the courses are stated in the syllabi distributed to the students at the beginning of each semester and/or published on the web site. Final examinations are made in dates, places and times determined and announced by the University. The students’ final semester grade is given by their instructors based on mid-term and final examination results, semester studies, and compliance with attendance regulations. Courses, which do not require mid-term and/or final examinations, are determined by the related Heads of Departments/ School Directors, and the Registrar’s Office is informed accordingly. Final grades for such courses are given based on their coursework throughout the term. The end of semester course grade is submitted to the Registrar’s Office by the lecturer with success evaluation criteria. The semester grades become final after being announced by the Registrar’s Office.

The equivalences and coefficients of letter grades out of 100 points is as follows.

Score Letter Grade Coefficient Definition
90-100 AA 4 Successful
85-89 BA 3.5 Successful
80-84 BB 3 Successful
75-79 CB 2.5 Conditional
65-74 CC 2 Unsuccessful
58-64 DC 1.5 Unsuccessful
50-57 DD 1 Unsuccessful
40-49 FD 0.5 Unsuccessful
<= 39 FF 0 Unsuccessful
  D 0 Inattendant
  E 0 Incomplete
  G 0 Pass
  K 0 Fail
  N 0 NonAttendee ( Exams And Other Evaluations )
  S 0 Ongoing Study

Programme Director or Equivalent

Head of Department: Prof. Dr. Fazilet Burcu ÇAM | Fazilet Burcu ÇAM

ECTS Departmental Coordinator: Assistant Prof. Dr. Aytaç KÖKSAL | Aytaç KÖKSAL