Selected Readings In Marketing
Production Management and Marketing
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Selected Readings In Marketing | UPD110 | Elective | Doctorate degree | 1 | Spring | 5 |
Name of Lecturer(s)
Prof. Dr. Fazilet Burcu ÇAM
Prof. Dr. Emrah ÖZKUL
Associate Prof. Dr. Fatih KOÇ
Learning Outcomes of the Course Unit
1) In this course, specific topics related to marketing will be discussed.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||
| 1 | 2 | 3 | ||
| Learning Outcomes | ||||
| 1 | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
marketing theory
Course Contents
"specific topics related to marketing, consumer behaviors, service marketing and international marketing"
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
4) Drill and Practice
5) Brain Storming
6) Case Study
7) Self Study
Assessment Methods and Criteria
Contribution of Midterm Examination to Course Grade |
30% |
|---|---|
Contribution of Final Examination to Course Grade |
70% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required