Kocaeli University / European Credit Transfer System (ECTS)

Name of Lecturer(s)

Prof. Dr. İdil SAYIMER

Learning Outcomes of the Course Unit
Program Competencies-Learning Outcomes Relation

Learning Outcomes of the Course Unit

1) At the end of the this course students will be learned about virtual PR, emergening social media, social effects of social media and importance of social media for PR.

Program Competencies-Learning Outcomes Relation

		Program Competencies
		1	2	3	4	5	6
Learning Outcomes
Learning Outcomes	1	Middle	High	High	High	Middle	High

Mode of Delivery

Face to Face

Prerequisites and Co-Requisites

None

Recommended Optional Programme Components

None

Course Contents

During this course candidates are provided with knowledge on effectively communication with the key stakeholders, market, protection and promotion of the images of individuals and organizations online. Coursework includes the study of public relations writing, marketing and planning and public relations analysis. Students learn to write press releases, promote people, businesses and events and participate in product launching. Topics covered include: corporate web sites, media campaigns, email marketing, social networks and e-commerce.

Weekly Schedule

1) The concept of Information Society
2) Liberal and Critical Analysis of Information Society and New Public Sphere
3) New Public Sphere
4) Effects of New Communication Technologies, the birth of the Internet, Web 2.0 Technology
5) Implications of New Communication Technologies, on communication management
6) Internet and Marketing Communications, relations with target audiences, New Openings in Contemporary Marketing
7) Corporate Web Sites, Transferred Corporate Culture
8) Midterm examination/Assessment
9) Media relations in virtual
10) Social media, Blogs, Twitter and Corporate Facebook Applications
11) Creative corporate Web site Designs and Presentations message
12) Presentations about communication management in virtual
13) Presentations about communication management in virtual
14) Presentations about communication management in virtual
15) Presentations about communication management in virtual
16) Final examination

Planned Learning Activities and Teaching Methods

1) Lecture
2) Question-Answer
3) Discussion
4) Demonstration
5) Group Study
6) Case Study
7) Self Study

Assessment Methods and Criteria

Contribution of Semester Studies to Course Grade

20%

		Number	Percentage
Semester Studies	Midterm Examination	1	50%
Semester Studies	Quiz	1	50%

Contribution of Final Examination to Course Grade

80%

Total

100%

Language of Instruction

Turkish

Work Placement(s)

Not Required

Course Unit Title	Course Unit Code	Type of Course Unit	Level of Course Unit	Year of Study	Semester	ECTS Credits
Communication Management In Virtual Media	IBD103	Elective	Doctorate degree	1	Fall	7