Advertising Communication and Culture
Communication Sciences
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Advertising Communication and Culture | IBD135 | Elective | Doctorate degree | 1 | Fall | 7 |
Name of Lecturer(s)
Associate Prof. Dr. Nebiye Duriye Gamze CILIZOĞLU
Learning Outcomes of the Course Unit
1) Perceive formal and contextual (visual, linguistic) aspects of advertisement.
2) Interpret ads on the basis of ideological, semantic, iconographic, semiological approaches.
3) Explain how images are used in advertising symbolically and metaphorically in order to create emotional impact.
4) Analyze the different uses of advertising; to sell, inform, persuade.
5) Explain how the advertisement changes according to culturel codes.
Program Competencies-Learning Outcomes Relation
| Program Competencies | |||||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Learning Outcomes | |||||||
| 1 | High | High | High | High | High | High | |
| 2 | High | High | Middle | High | High | Middle | |
| 3 | High | High | High | High | High | High | |
| 4 | High | High | Middle | High | High | High | |
| 5 | High | High | High | Middle | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
None.
Course Contents
This course equips candidates with in-depth knowledge on the way advertising uses images, words and design to convey feelings and sell ideas/products, strategies used in advertising, structural, regulatory and ethical issues involving advertising industry. Analyzıng the ads. accordingly culturel codes and paradigm.
Weekly Schedule
13) Advertising Analysis According to the Media (press, magazine)14) Advertising Analysis According to the Media (Radio, Internet)
15) Final Examination
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
1) Lecture
2) Question-Answer
3) Discussion
Assessment Methods and Criteria
Contribution of Quiz to Course Grade |
40% |
|---|---|
Contribution of Final Examination to Course Grade |
60% |
Total |
100% |
Language of Instruction
Turkish
Work Placement(s)
Not Required