Corporate Communication In Tourism Enterprises
Tourism Management
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Corporate Communication In Tourism Enterprises | TDR131 | Elective | Doctorate degree | 1 | Fall | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Learning Outcomes of the Course Unit
1) Explain the concept of corporate communication management.
2) Interpret the relationship between corporate communication and related concepts.
3) Assess the corporate communication management applications in tourism sector.
4) Compare the similarities and differences of corporate image, reputation and brand concepts by giving examples on tourism business.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | Middle | |
| 3 | Middle | Middle | Low | Low | High | Middle | High | |
| 4 | High | High | High | Middle | Middle | Low | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course covers the concept of corporate communication management, the relationship between the concepts related to corporate communication, case studies of corporate communication management in tourism businesses, similarities and differences of corporate image, reputation and brand concepts related to tourism enterprises.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required