Tourism Promotion and Branding
Tourism Management
Institute of Social Sciences
Third Cycle (Doctorate Degree)
| Course Unit Title | Course Unit Code | Type of Course Unit | Level of Course Unit | Year of Study | Semester | ECTS Credits |
|---|---|---|---|---|---|---|
| Tourism Promotion and Branding | TDR120 | Elective | Doctorate degree | 1 | Spring | 7 |
Name of Lecturer(s)
Prof. Dr. Bilsen BİLGİLİ
Prof. Dr. Selda UCA
Learning Outcomes of the Course Unit
1) Explain the basic issues related to branding and image development.
2) Food and beverage enterprises branding period, develop policies
3) Identify the relationship between branding and image development with gastronomy in destinations.
Program Competencies-Learning Outcomes Relation
| Program Competencies | ||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Learning Outcomes | ||||||||
| 1 | High | High | High | High | High | High | High | |
| 2 | High | High | High | High | High | High | High | |
| 3 | High | High | High | High | High | High | High | |
Mode of Delivery
Face to Face
Prerequisites and Co-Requisites
None
Recommended Optional Programme Components
Not Required
Course Contents
This course, the history of the brand, legal regulation of the brand, brand types, definition of brand management, importance, correct brand positioning, brand division, brand image, analysis of competitors, regular relationship with the customer, customer evaluation, brand strategy development, performance measurement, continuous structuring, Situation analysis, Corporate identity-brand relationship, Destination branding, Symbolic strength of brands, Branding of food and beverage businesses, International branding and country branding.
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Language of Instruction
Turkish
Work Placement(s)
Not Required